Not content with firing 50% of the staff the week previously, Elon Musk kept up the pace this week with an email announcing that Twitter 2.0 can only be achieved by being ‘
extremely hardcore’, predictably triggering another round of mass departures. Hard to know how many employees Twitter has left but it may be less than 5% of the 7500 they had before the Musk takeover. We’ve never seen this type of cultural triage before, and certainly not played out in public on the very platform the company operates. One thing is for sure - this
is culture change - and a fascinating test of the hypothesis that the quickest way to effect transformation, is to take it to the edge of destruction….