Google is Trying to Become a More Visual, More Exploratory Search Engine

There is something seriously wrong with search if a video short platform like TikTok begins to supersede it. Yet that is precisely what is happening as Gen Z reject the desktop search experience, festooned as it is with ads, SEO and irrelevant results. Google’s response may be try and copy TikTok’s visual appeal, which this article from Verge does a decent job of outlining. Implications for recruiting is significant (maybe already felt, see below) because if Google moves away from text, then sourcing will change. Have a read here