Issue #312
2 Oct 2022
Star Wars might’ve been the first franchise to use deep fakes of real actors when they used CGI of the late Carrie Fisher to complete Princess Leia’s story arc. Now with we see another movie icon theoretically live forever, with James Earl Jones unmistakable voice now to be generated by AI whilst the actor himself goes into well deserved retirement. Another example? Bruce Willis becomes the first celebrity to sell rights to a deepfake firm, who will presumably ensure the immortality of John McClane. We might already seen the last of the great movie stars, as producers might increasingly prefer to preserve existing ones ad infinitum or even digitally resurrect those who are long gone. It is a fascinating future of work…
NB: Willis has now denied the report