Why is Instagram Dying? We Asked 100 Gen Z Users to Compare TikTok vs. Reels

This story is not only about Instagram vs TikTok but also about quantitative vs qualitative data. As we all rush to be ‘data driven’ we need to remember not to overbalance and lose the intuition which can often tell us things ‘the metrics’ often can’t. Some delicious speculation that one of the reasons why TikTok is destroying Instagram is Zuckerberg’s inherent lack of feel for the other. Great insight on how Gen Z is thinking / analysing / deciding also.