How to Advertise to Developers: Deep Dive into Paid Developer Marketing

https://www.developermarkepear.com/blog/paid-advertising-developer-marketing?utm_campaign=Recruiting%20Brainfood&utm_medium=email&utm_source=Revue%20newsletter
RECRUITMENT ADVERTISING
Issue #307
28 Aug 2022
Deep dive into running paid ads on developers (which is hard). I go through first principles, then dive into best practices, targeting, creatives, landing pages, channels and examples from the best developer-focused companies.
Pretty much exactly as the preview describes. If you hire from software engineers and advertising is part of your plan, you need to read this.