How Firms Can Overcome the ‘Paradox of Preparedness’

The ‘grey rhino’ is a high impact, high probability exogenous event with an unknown time frame. We know it’s going to happen but we don’t know when, so we don’t do anything to prepare. From the villagers of Pompeii to all of us citizens of the world in Covid-19, its a pattern of behaviour which we need to break. 4 tips on how to do it, in the context of the firm. Excellent framework, which might help you, some day.