With the
news that Meta is going to change its newsfeed to orientate even more around engagement, and less so around social graph, it is as good a time as any to share this 2019 post from Eugene Wei on the evolution of social networks, it’s tie in with social capital and why some companies will always be bad to social media marketing. Wei is a magnificent writer, and these infrequent essays are
amongst the best commentary you’ll read on the online world we inhabit and it proves prescient as we read it today. One for the content creators, recruitment marketers and anyone else who cares about the intersection between society and information technology.