A Message from Alaska Airlines CEO Ben Minicucci: Getting Back on Track

https://www.youtube.com/watch?utm_campaign=Recruiting%20Brainfood&utm_medium=email&utm_source=Revue%20newsletter&v=7EPxjoatllI
EMPLOYER BRANDING
Issue #292
15 May 2022
There probably isn’t a CEO in today’s world that doesn’t proclaim that their people are their most important priority. How they communicate the message so often doesn’t land. This video message from Alaska Airlines CEO Ben Minicucci is different. Rare transparency + leadership + the fact he has done it at all. EB for the future will see more visible leadership like this methinks. H/T to brainfooder John Vlastelica for the share in the fb group.