Issue #291
8 May 2022
Our results suggest that virtual interaction comes with a cognitive cost for creative idea generation….
Consider this a companion piece to the first article in the newsletter. Technical but accessible research paper on why video conferencing inhibits creativity - it’s about the lack of eye contact and the consequent failure to efficiently ‘coordinate conversation’. Evidence that there is indeed an innovation disadvantage for on-premise vs remote teams. Have a read here, download the paper here