The Name-Letter Effect: Why People Prefer Partners with Similar Names
https://www.psychologistworld.com/emotion/name-letter-effect-attraction?utm_campaign=Recruiting%20Brainfood&utm_medium=email&utm_source=Revue%20newsletterD&I
Issue #286
3 Apr 2022
Researchers found that a disproportionately high number of women named Virginia chose to live in Virginia Beach….
Fascinating post summarising the research on ‘name-letter’ effect, where we subconsciously prefer things (partners, locations, candidates….) that have the same first letter as our own names, clear evidence that only robots should do interviews and assessment.