Talking about toxic big (ish) brands, Coinbase have proven a dab hand at how to avoid being one - handling
a bad PR crisis and in so doing showing us a framework on ‘how to get over it’. No1 factor is of course be massively successful as a business. No2 is
showing leadership by articulating your case and staying true to it. No3 is cultural innovation, like this move to give
everyone in the company 4 weeks off which can double up as EB or PR depending on how cynical your take might be. They are a fascinating company.