What if Performance Advertising isn't Just an Analytics Scam?

If you read last week’s post on performance advertising (not many of you did!) then this rather magnificent rebuttal is a must read. It’s rare to see intelligent debate carried out this way, where each protagonist takes care to accurately understand the argument of the other. Look forward to the rebuttal of the rebuttal if they have the energy to do it.

This is all relevant to recruitment advertising btw.