RECRUITMENT MARKETING
Issue #245
20 Jun 2021
Most of you know that there is a tracking pixel (at least!) in this email - standard stuff for anyone sending an email newsletter. Doesn’t tell you much, but it does tell you things like Open Rate (OR) and Click Through Rate (CTR), essential analytics to assess email performance. Apple’s clear positioning as the big tech privacy advocate shows us a future where even basic analytics of this type may soon not be available - important reading for anyone who sends email at scale, is in recruitment marketing or otherwise cares about email engagement.