An Open Letter, to BrewDog.…

Extraordinary open letter written by former employees of craft beer kings BrewDog, which lays blame for toxic culture squarely at the feet of CEO James Watt. Watt’s reply via twitter again here. Plenty of things to think about here - hyperscale company culture, personality cult of overly prominent CEO’s (hello Elon), elevated risk of reputational damage through the democratisation of media - and nagging sense that BrewDog will survive controversy because it actively courts controversy. Like a few politicians we’ve become familiar with. H/T brainfooder Martin Dangerfield for the share in the fb group