Apple Robbed The Mob's Bank

The fact that Apple has somehow got away with hijacking half the ad market, and still managed to retain public support due to Tim Cook’s masterful positioning as a privacy advocate is going to be a case study in framing the narrative. Excellent post here unpacking how the heist went down, what it means for advertising in general, and perhaps its downstream impact on the future of an Internet where pay-to-access walled gardens are the only game in town.