With the cookie era coming to an end, it is imperative that recruitment marketers, advertisers and brand builders understand what is coming next. And we better be quick, as it seems what is next is already here with this
soft launch experiment of
Federated Learning of Cohorts or FloC. This is Google’s new way of ad targeting folks. A topic for
Brainfood Live, clearly, but you might as well get a primer on it,
here