The Massive Market Impact of Microsoft Viva

Given the dominance of Microsoft in enterprise, moves like Microsoft Viva are inevitably market making. As the ad revenue business model of internet gets a hammering, it is worth speculating what an alternative timeline of Microsoft dominated web might’ve looked like. Paying for Internet explorer, cost-per-usage on search, annual subscription fees for access to a locked in eco-system. That world might come again, and it’s tough to think of a better positioned company that Microsoft to own it.

H/T to brainfooder Colin McNicol for the share in the fb group, and Ivan Harrison for the note on LinkedIn