The Creator Economy Needs a Middle Class

Li Jin has done more than anyone to describe a new category of work - the ‘creator economy’ is essentially the Youtuber model - where an individual acquires audience which can then be monetised via direct subscriptions or sponsorship (brainfood is the latter in case you hadn’t noticed) or maybe both.

However, what makes some creators successful is also what makes most fail - the amplification power of the platforms. Li Jin’s 10 recommendations on how to expand the creator class here - well worth a read if you want to join Jin’s activism or understand what challenges are going to be in your way if you want to start a business model like this.