IM is going to be a critically important component to the future of TA; if we don’t grasp the opportunity and the responsibility for it, we are going to shrink in as a department and as a function. This report on the
state of IM is easy reading for the paint points which have so far prevented IM from being
anyone’s top priority. Time to make it ours. NB: read alongside Profinda’s piece on ’
Opportunity Marketplaces’