Read this mission statement, note your first impression. Then read the inevitable backlash and remember that. And here’s some decent analysis of the dilemma facing all companies right now: do you have to be ‘on board’ with social justice, or can you isolate social values from profit motivation? A topic for a future Brainfood Live I think. H/T brainfooders Petar Vujosevic & Mitasha Singh for the sharing in the fb group.