CULTURE
Issue #196
12 Jul 2020
bullsh1tting is a social practice that organizational members engage with to become part of a speech community, to get things done in that community, and to reinforce their identity. When the practice of bullsh1tting works, it can gradually expand from a small group to take over an entire organization and industry. When bullsh1tting backfires, previously sacred concepts can become seen as empty and misleading talk…
..and with that, I was hooked on this accessible piece of research on how BS can take over company communications. One for the culture builders (and strategic bullsh1tters)