How to Do A/B Testing: A Checklist You’ll Want to Bookmark

https://medium.com/@webdavidpage/how-to-run-a-b-testing-a-checklist-youll-want-to-bookmark-99c75aa9860b?fbclid=IwAR09k4PbngFwbGNjZku4AOJTCiVqqIuBBDTd68LfouALxTtM0NgysrDpnlo&utm_campaign=Recruiting%20Brainfood&utm_medium=email&utm_source=Revue%20newsletter

RECRUITMENT MARKETING

Issue #159

23 Apr 2020

‘A/B testing’……another term we recruiters tend to use without really understand the nuance or the thinking behind it. This is an essential post on what types of tests and how to do them. Must read for recruitment marketers / content creators.