Why Cosabella replaced its agency with AI and will never go back to humans

http://www.campaignlive.co.uk/article/why-cosabella-replaced-its-agency-ai-will-go-back-humans/1427323?utm_campaign=Hung%20Lee&utm_medium=email&utm_source=Revue%20newsletter#FIvw6RCwHEJjje2e.01

Issue #24

23 Apr 2020

Humans are never going to beat AI for accuracy and efficiency in measuring the impact of work. So we need to migrate to the work that cannot be easily recorded in a spreadsheet.