The words ‘bad’ and 'awful’ may not appear very different, but as this sentiment scale reveals, some words and phrases are more potent than others.
on the relative power of words. Essential reading for anyone who wants to improve their copy writing. H/T brainfooder John Vlastelica
for the share in the fb group
(you should join this btw - tons of great stuff shared there that doesn’t make the newsletter, mainly due to space)