How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
https://blog.hubspot.com/marketing/customer-driven-copy-conversions?utm_campaign=Hung%20Lee&utm_medium=email&utm_source=Revue%20newsletterRECRUITMENT MARKETING
Issue #100
23 Apr 2020
Some clever marketing techniques from HubSpot, which can easily be repurposed to recruiting, perhaps especially recruiting ad copy. It’s a massive 14 minute read, but if you write copy of any kind and want more traffic, this post is a must read