How To Sell A Country: The Booming Business Of Nation Branding

https://www.theguardian.com/news/2017/nov/07/nation-branding-industry-how-to-sell-a-country?CMP=longread_collection&subid=21662907&utm_campaign=The%20Long%20Read%20-%20Collections%202017&utm_medium=Email&utm_source=esp&utm_term=251842
EMPLOYER BRANDING
Issue #75
23 Apr 2020
In light of Emmanuel Macron’s pro level trolling of Brexit Britain earlier this month, this long read from the Guardian last year bears a second review. A country has a brand and you have to be careful with what you do with it. A topic I’ll be discussing with our buddies from Workable in Singapore and Dubai early next month