“Unfortunately, misunderstandings are normal. Great messaging is rare because we all have the Closeness Problem. The closer we are to an issue, the harder to see the perspective of others. We know what we mean. But most communication is vague. Use social media to improve it..”
has a visual explanation as to why government guidelines can have marginal effectiveness - it’s a design and comms issue. Valuable for now, but perhaps also an important design lesson
for recruitment marketers / EB folks producing content.