Organisational network analytics or ‘ONA’ is the study of the social reality that underpins business organisation. Richard Santos Lalleman
introduces some new concepts for us here, including the ‘3% rule’ - that a small percentage of your employees will have a disproportionate
ability to influence everyone else. And often, they are not the people in official leadership positions. It’s a fascinating thesis
and a must read for anyone interested in influence, change management, personal brand.