How to Rethink Change with the Three Percent Rule

Organisational network analytics or ‘ONA’ is the study of the social reality that underpins business organisation. Richard Santos Lalleman introduces some new concepts for us here, including the ‘3% rule’ - that a small percentage of your employees will have a disproportionate ability to influence everyone else. And often, they are not the people in official leadership positions. It’s a fascinating thesis and a must read for anyone interested in influence, change management, personal brand.