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47 items in RECRUITMENT MARKETING

How People Read Online
RECRUITMENT MARKETING
Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change.
Incredibly useful (and accessible) report on how human beings consume data on a screen. Essential reading for anyone producing content on the Internet.
Issue #197 published 19 Jul 2020
Do you manage your company Youtube channel? You need to read this post if you do. Comprehensive yet accessible analysis on the trending algorithm of the world’s second most popular search engine. Brainfood even if you don’t have a Youtube strategy - it’s a great explainer on how platforms set the informational diet of the user base.
Issue #196 published 12 Jul 2020
Quick answer: ‘no’. I’m not convinced by this otherwise excellent post (paranoid), so make sure you drag brainfood to your primary inbox anytime you find it anywhere else. Interesting read for all recruitment / email marketers.
Issue #195 published 5 Jul 2020
With the news that Google will be withdrawing options of using personal characteristics for job ad targeting, the golden age for ad targeting will likely never dawn. Summary here by brainfooder Jelmer Koppelmans (who will be talking about this and the implications for D&I in recruiting in Brainfood Live Ep69)
Issue #195 published 5 Jul 2020
If you have ever struggled to price or productise your service, this post is for you. Nick Kolenda gets this so well he can even communicate it effectively to numbskull like me. This might be the best thing in this weeks newsletter so must read folks - do it here
Issue #192 published 14 Jun 2020
State of Marketing 2020
RECRUITMENT MARKETING
Massive annual State of Marketing Report from Salesforce. 7000 CMO’s & Senior Marketeers surveyed and insights put into this 88 pager. Important read for anyone caring about employer branding, candidate experience or candidate acquisition. Download it here
Issue #191 published 7 Jun 2020
LinkedIn have tweaked their newsfeed algorithm, with a heightened focus on ‘dwell time’. Implications for posting behaviour are unclear (if you have a theory, let me know…), but this post explains why your view counts may have crashed in recent weeks. H/T brainfooder Guillaume Alexandre for the share
Issue #188 published 17 May 2020
When is the best time to post on social media in the Covid era? Sprout Social to the rescue with some necessary stats for all of us employer brand builders out there. H/T brainfooders Ivan Harrison & Martyn Redstone for the share
Issue #186 published 3 May 2020
Massive report from Onalytica on the impact of your employees online presence on commercial performance. Plenty of insights for us recruiters, as we encourage our hiring managers ‘to post more on LinkedIn’.
Issue #185 published 26 Apr 2020
‘A/B testing’……another term we recruiters tend to use without really understand the nuance or the thinking behind it. This is an essential post on what types of tests and how to do them. Must read for recruitment marketers / content creators.
Issue #159 published 23 Apr 2020
AnswerThePublic
RECRUITMENT MARKETING
Exceedingly clever tool for content marketers: find out what your customers care about by getting a free report of what they’re searching for in Google. And then write a blog post about that. Recruiters interested in in-bound / talent attraction techniques, take note. 
Issue #66 published 23 Apr 2020
More on culture differences, this time in how recruiters respond to facebook ads. Interesting piece of research from brainfooder Bas van de Haterd, who’s targeting recruiters for an event he’s holding later this year. Food for thought for anyone using facebook ads and targeting on location. Have a read folks. 
Issue #93 published 23 Apr 2020
Appcast CEO Christian Forman joined us last week in Brainfood Live to discuss this report; watch the replay of it here, and you can also read the report here. You should click on both of these if you care about how effectively you’re spending your job ad budget.
Issue #175 published 23 Apr 2020
Some clever marketing techniques from HubSpot, which can easily be repurposed to recruiting, perhaps especially recruiting ad copy. It’s a massive 14 minute read, but if you write copy of any kind and want more traffic, this post is a must read
Issue #100 published 23 Apr 2020
Hootsuite Digital 2019 Report
RECRUITMENT MARKETING
Essential report from Hootsuite on the state of digital in 2019. It’s Mary Meeker level in scope - 221 pages thankfully accessible pages of it. Must read for anyone doing anything online .
Issue #132 published 23 Apr 2020
Decoding Social Media Algorithms
RECRUITMENT MARKETING
Extremely useful guide from Ste Davies on the social media algorithms of Facebook, Instagram, Twitter, LinkedIn and YouTube. Of interest to recruitment marketers, advertisers or anyone who is interested increasing reach / influence. Should be more or less everyone on this newsletter It’s the world we’re in folks - get to it. 
Issue #77 published 23 Apr 2020
Great to see data validating our intuition that recruitment is seasonal. This report from our buddies Firefish software has some decent actionable recommendations following that data. Good read, especially for those whose hiring strategy involves a mix of active sourcing vs job advertising.
Issue #171 published 23 Apr 2020
Instagram may have been somewhat upstaged by Tik Tok in 2019, but it remains a more relevant (a.k.a working age) demographic for recruiters to target. When is the best time to post on Instagram on it? Good job we have Instagram Marketers, Later to let us know - check it out here
Issue #171 published 23 Apr 2020
I think we’re beginning to ‘get it’ when it comes to inbound marketing. But sometimes we need somebody to really explain it to us with crayons. Skip the video and ignore the pop up, because this method post on online copy writing from Shane Melaugh is really good. 
Issue #69 published 23 Apr 2020
20,000+ data points., 500 companies, 32 criteria. It’s becoming an annual tradition on the recruitment marketing landscape - Smashfly’s definitive benchmark report of the Fortune 500 companies. Have a read / download here.
Issue #123 published 23 Apr 2020
Are you using Facebook for recruiting? I’m pretty sure most of us aren’t. This accessible and comprehensive guide by Hootsuite lays out all the ad options available on the platform - I’ve seen 3 already I had no idea existed. Have a read folks - I’m going to do a Brainfood Live on this soon, as I need to know more also. H/T brainfooder Stan Wasowicz for the share
Issue #164 published 23 Apr 2020
Email Marketing Benchmarks
RECRUITMENT MARKETING
If you recruit, you email. Do you know how you perform against market average? This massive piece of research from our buddies at Response should help. Segmentation by industry, geography…and everything else it seems. Read it here. PS: AR for newsletter should be 20% or higher.
Issue #102 published 23 Apr 2020
We have to talk some more about Facebook folks. Another big tech giant makes significant moves to protect consumer privacy, with direct impact on the efficacy of recruiter tools. Maybe there’s something about our work that is fundamentally at odds with consumer concerns? Check out this post, this one and this one. Hiring is about to get harder, as the tooling get weaker.
Issue #150 published 23 Apr 2020
The Shaped Recruitment Marketer
RECRUITMENT MARKETING
Sometimes the best ideas emerge when adjacent industries rub up against each other. This post by brainfooder Jelmer Zuidema is a great example, and a fantastic explainer of the increasingly important role of the Recruitment Marketer.
Issue #150 published 23 Apr 2020
Smashfly have been leading the way in Recruitment Marketing for several years - and their annual benchmarks report remains one of the must reads for the industry. Download here. H/T to brainfooder Debby Clement for sharing in the fb group.
Issue #178 published 23 Apr 2020
Nice piece of work from our buddies at Beamery, with some primary data on budget allocation for recruitment marketing. Key question to answer: hire the specialist or buy the tool? Most are buying the tool, which is wrong I think
Issue #74 published 23 Apr 2020
Cool report from MailChimp, with some useful trends-to-tips thinking on SMB marketing. I suspect a lot of this material will be useful for recruiters, who often have to operate as businesses-within-a-business. Check it out here
Issue #167 published 23 Apr 2020
This is a nice kind of blog to write at this time of year, especially when the author John DeFeo, seems to know what the hell he is talking about when it comes to SEO. Remind me to write something like this next year for brainfood. In the meantime, have a read of this here.
Issue #167 published 23 Apr 2020
It is both high risk and opportunity for Recruitment Marketers right now, so this guidance doc from LOOP is an outstanding read. Accessible, logical and practical, it paints a picture of a world of change, and where that change presents possibilities. You’re going to want to download this
Issue #181 published 23 Apr 2020
Job ad not working? How about some tips from the world of neuromarketing web design. Relevant to anyone creating content and looking for eyeballs, which, in the era of permission based marketing, means everyone here.
Issue #86 published 23 Apr 2020
UX Playbook for Lead Gen
RECRUITMENT MARKETING
Apparently a leaked internal document from the UX team at Google, this is a guidance doc on landing page design, CTA’s and conversions. Should imagine it would interest quite a few of us here, especially if we care about recruitment marketing. H/T brainfooder Matthias Schmeißer for the share. Download it here.
Issue #122 published 23 Apr 2020
Kind of in homage to Oleg, this exceptional listicle will give you some very good ideas on how to get better than moving your content through the Internet. Of course, it has always been about the questions you ask. H/T to ‘foodie Tris Revill for the share. Check it out here
Issue #142 published 23 Apr 2020
Do you even Insta? I don’t but as user growth nears 1 BN, it looks like I’m going to have to. Here’s my account hung_lee - follow me there if you want to know how not to do it. I will however, be treating this report as my ‘how to’ guide.
Issue #92 published 23 Apr 2020
Coschedule come out some great content. Their free SEO headline analyser was a big hit with brainfood two weeks ago. Here’s another which I feel will be equally big. It’s not just about what you post, but when you post it
Issue #95 published 23 Apr 2020
Spend time writing about your culture & values in your job description? Stop! New research from LinkedIn suggests that candidates don’t care and we should focus on what they do care about. Must read for anyone writing a JD
Issue #90 published 23 Apr 2020
How do you know the event you’ve attended has been a success? ROI is super hard to calculate so this handy guide might be useful for those of us who are committed to conference circuit. H/T ‘foodie Ivan Harrison, who is clearly mounting a one person campaign this week to construct this entire newsletter.
Issue #141 published 23 Apr 2020
Analysis from millions of social media posts to give the best times to post on Instagram, Facebook, Twitter, and LinkedIn. Pratical, do-it-today (or not) usefulness from Hootsuite. Read it here. Lets try and use it for more than just automated job distribution.
Issue #101 published 23 Apr 2020
Coronavirus Media & Sentiment Scan
RECRUITMENT MARKETING
Super resource on media sentiment, presented in a consumable 22 page PDF. The content and the sources get you thinking. Must read for any recruitment marketer. H/T brainfooder John Bersentes for the share
Issue #182 published 23 Apr 2020
Newsletter Predictions For 2020
RECRUITMENT MARKETING
You might have guessed by now that I’m a believer in the newsletter as a medium of communication. This predictions post from Revue (the software I use) contains some excellent speculation on the future of this expanding space - read it, if you’re doing a newsletter or planning on doing so this year.
Issue #169 published 23 Apr 2020
SEO has long lost is sex appeal but it’s still one of the most important ways your content and brand might be discovered, especially for audiences you hadn’t thought might be yours. This blog post Moz shows ‘20 things to know’ about Google’s PageRank algorithm, in an easy on the eye, easy to understand style. Excellent post for any content maker / marketer
Issue #146 published 23 Apr 2020
What topics are getting most engagement on Facebook? Fascinating analysis of conversational marketing on the platform the world pretends to hate. Accessible, important and more than likely applicable to some of our objectives in 2020. Have a read here
Issue #168 published 23 Apr 2020
Hootsuite surveyed 3,110 marketers to find out what they industry was thinking about for 2020. Tangential to work most of us do here, but there is no doubt in my mind that all recruiters and HR folks need to upskill on this side of the business. Good overview post and free download of the full report in this link
Issue #168 published 23 Apr 2020
I asked Andy Foote to commit his status update into a full on blog post and guess what? He’s only gone and done it. As comprehensive an overview of the changes on LinkedIn in 2019 that you’re going to want to know about in 2020. Must read for everyone on here, and great prep for anyone using LinkedIn as their key channel for content distribution and audience building
Issue #168 published 23 Apr 2020
A mighty 125 page e-book for all your recruitment marketing needs. Great to see our buddies at Beamery put the investment into producing value like this. Download it, read it
Issue #94 published 23 Apr 2020
Superb piece of research from our buddies at Sprout Social, who analysed its 24,000 customers’ data to find the best times to post on Facebook, LinkedIn, Twitter and Instagram. Think about engagement rather than job distribution. H/T to brainfooder Ivan Harrison for the share, a fellow worth a follow
Issue #97 published 23 Apr 2020
Is recruitment = marketing? Not really, but we can definitely learn something from digital marketing, especially as 1-2-1 cold outreach continues to decline in efficacy. This is classic how-to content - accessible, action packed, do-it-tomorrow gold. H/T ‘foodie Ivan Harrison for the share.
Issue #144 published 23 Apr 2020
If you didn’t know that LinkedIn is the best channel for media, This is a list of the most popular hashtags used on LinkedIn posts. I haven’t verified the source, but I do trust the poster, Andy Foote. Check it out here if you’re looking to up your LinkedIn game.
Issue #144 published 23 Apr 2020