Issue #[[item.issue__number]] published [[timeFormat(item.date)]]


The rapid adoption of GenAI in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales

One persistently under rated impact of GenAI will be the decline of organic search traffic as ‘search generative experiences’ delivers upon the user enquiry and effectively stops users from clicking on the blue links. Is everyone’s site visitor numbers destined to go down from here? CMO’s from Gartner survey seem to think so, summarised in this December press release.
Issue #378 published 7 Jan 2024
“Do Ads Even Work on Devs?”
Counterintuitively, it seems that they do. Interesting insight from a marketing director of a tech services firm (whose audience are other devs) on how the business pivoted from a community only approach, to add in adverts in the right channel (Youtube) and in the right way (as recommended video rather than video autoplay..). Lessons for recruiters of devs I would say…
Issue #348 published 11 Jun 2023
Google AI Search is a bigger deal than most people realise, so I am going to share this excellent post on how and why it might devastate web traffic volume, force wholesale revision of marketing strategies and do as yet unknown things to ads. Bottom line is Google’s generated content will soon dominate on screen real estate, relegating links to end destination to an afterthought. We’re doing a Brainfood Live on this, so recruitment marketers and EB people should sign up to this now. H/T to brainfooder William Geldart for the share
Issue #345 published 21 May 2023
Pepperoni Hug Spot
Every element of this video advert was made with GPT’s. It’s crude, has an ‘80’s feel to it and won’t make anyone hungry for pizza, but it is an artefact from the future of content generation which is already here. Exciting, portentous - we should be familiar with the emotional journey of AI revelations by now. H/T to brainfooder Rob Dromgoole for the share in the online community
Issue #342 published 30 Apr 2023
Elon Musk’s chaotic and capricious management of Twitter constantly throws up surprises, some of which might turn out to be obliquely relevant to the work we do here. The open sourcing of Twitter’s recommendation algorithm not only lays bare the ego of the man (Elon tweets being hard coded into the recommendation algo), and the US centricity of what has become a global platform (tweets divided into ‘Republican’ vs ‘Democrat’) but also a reasonable guide book as to how to get your tweets go further, get more reads and grow a following - useful for recruitment and content marketers

PS: it is striking how similar social network recommendation algorithms are
Issue #338 published 2 Apr 2023
Who Becomes An Entrepreneur?
The entrepreneurial persona’s are: Teenage Vandal, Generalist Old Pro, Community builder, The Under Compensated, Survivors of Childhood Adversity, Neurodivergent and the 41.9 year olds. Entertaining post summarising research papers on the personal characteristics or background of the people most likely to follow the entrepreneurial path. Might be useful in recruitment marketing should your employer ask you to hire for ‘entrepreneurial mindset’.
Issue #337 published 26 Mar 2023
One of the predictions I was most confident in for 2023 was that influencer marketing would come to talent acquisition in a big way. What I didn’t speculate on is where we would find the first examples. It should’ve been obvious it would start in gaming - the right demographic (mainly young, single men) who invest a lot of time into very specific channels. Throw in ‘the social recession’, rise in male mental illness and disparity in education and early career achievement, then we have a captive, motivated audience for the e-girl recruiter.
Issue #331 published 12 Feb 2023
What are we going to be doing with social media in 2023? Using more influencers that’s what, according to this research from Hootsuite, who surveyed 10,000+ social media managers / marketers on how they were going to do customer acquisition. Less ads then, more indirect marketing through folks who have already got an audience. We should see more of this in recruiting - one of my predictions I’m going to make is influencer marketing will come to talent acquisition in 2023. Whose going to be first to do it? Download the report here, online version here.
Issue #325 published 1 Jan 2023
What has been your favourite podcast this year? Audio only has been a great medium for me as a consumer and I hope more of us get involved in listening and producing more podcasts in 2023. Big List is there in case you want to check out who’s talking amongst us already - feel free to add to it if you’re launching something in 2023. In the meanwhile, Joe Rogan continues to dominate on Spotify…
Issue #324 published 25 Dec 2022
TikTok continues to be the culturally dominant app, not only amongst Gen Z, but increasingly across all demographics. Year in review lists the most popular short videos on the platform, a mix of education, entertainment and the never-seen-this-before type of content. We’ll be doing a Brainfood Live early next year in How to Use Tik Tok for Recruitment, looking at it from content creation, audience building, #hashtag tracking and ad placement angles - make sure you register for it!
Issue #324 published 25 Dec 2022
Video games have been used to recruit soldiers since Doom first invented the first person shooter genre. We can see the advantages of it - optimal demographic (young men), potentially relevant skillset - and according to this critical piece - a powerful opportunity to sell the heroes story to the impressionable.
Issue #318 published 17 Nov 2022
I’ve been playing with Text-to-Image recently and been blown away by what can be achieved. Brainfooder José Kadlec is being deliberately provocative with his titling here but the central premise is not far off the mark - AI is coming for creativity - and you can prove it yourself by using it already.
Issue #315 published 23 Oct 2022
Learn, Earn or Quit
So it turns out that Garry Tan has a Youtube channel, and it’s pretty good. The newly installed President of Y Combinator, he does a direct to-the-camera monologue style which is really hard to do but, he does it pretty well. Have a watch of Learning vs Earning here
Issue #308 published 4 Sep 2022
As privacy advocacy bleeds into product development, we are heading toward a future where we will be trackerless by default. Firefox is not at all the most popular browser, but it is No2 or No3 in the world and this move is highly significant portend of things to come. H/T brainfooder Nick Thompson for the share
Issue #300 published 10 Jul 2022
Are Podcasts Getting Worse?
Fun post reviewing reviews. Seems that old podcasts get harsher treatment, maybe as a result of dated content or audio quality. Also, it seems that the people who do rate pods peaked in 2016. If you want to review (positively mind you!) the Recruiting Brainfood Podcast do so here in Apple Podcasts and Spotify.
Issue #293 published 22 May 2022
Spotify's Podcast Search Explained
Podcast discovery remains such an inexact science that we primarily still rely on recommendations made from open outcry. This amazing post breaks down how Spotify search works and….got me thinking about how useful this might be for budding podcasters and recruitment marketers wanting greater discoverability for their content….
Issue #291 published 8 May 2022
Ban Online Behavioral Advertising
One of the best ways to understand how something works is to study the arguments of those who oppose it. This diatribe against online advertising lists in laypersons terms what ad tracking is and why it’s bad. It’s a pretty good way to learn about recruitment marketing.
Issue #286 published 3 Apr 2022
I’d personally like to invite you to come join the fast-growing, highly empathetic team at Instawork - Sumir, CEO of Instawork
This is low effort / high return recruitment marketing. Recruiters in competitive markets already have ‘target’ company’s to hire from, so why not get your CEO to make a public call out when one of them runs into difficulty? Simple stuff, not enough of us think to do it.
Issue #283 published 13 Mar 2022
I may be wandering into diva territory on this podcast with the ever awesome Francesca Rodriguez Balit, but I had a great conversation on what makes a great event and how you can get your speakers to amplify it for you. It’s not about the appeals, but the details.
Issue #282 published 6 Mar 2022
Influencer marketing industry set to grow to approximately $16.4 billion in 2022
I am not seeing any of this of loot 🤣.
Seriously though, it is clear that getting influential people in-industry is a pretty good way to amplify your message, whether it be for B2C products, jobs you’re hiring for, or recruitment technology you’re selling. Benchmark report is going to help you build your business case, recruitment marketers, must read.
H/T Nathan Jefferson for the share in the fb group
Issue #282 published 6 Mar 2022
Instagram 2022 Trend Report
As a compliment to the above post, this was Instagrams own trend report from earlier this year. Short, sharp, to-the-point, easily accessible. Download here
Issue #281 published 27 Feb 2022
6 Instagram Stories Marketing Tips
Are we still doing Instagram Stories? I think Reels is going to be the main push from the Zuckerverse, at least until we’re ready to migrate to the Metaverse, but some good marketing tips here anyway, which I think apply to any serial video story telling.
Issue #281 published 27 Feb 2022
Crimes Against Talent Pipelines
I often suggest that Brainfood Live co-host and long time brainfooder Adam Gordon doesn’t know what he is talking about, but one topic where I think he might, is recruitment marketing automation. So here he is on Chad and Cheese. Good listen for recruitment marketers
Issue #280 published 20 Feb 2022
Few analysts know their space better than brainfooder Jeff Dickey-Chasins - the ‘Job Board Doctor’ himself! Coruscating review of 2021, easy digest.
Issue #271 published 19 Dec 2021
One of the classic annuals, Hootsuite survey 18,000 marketers on what they think are the big marketing trends to emerge out of 2021. Plenty of relevant stuff here for recruiters - importance of community, efficacy or lack thereof of social ads, decentralisation of employer branding…must read for recruitment marketers / EB afficionados.
Issue #271 published 19 Dec 2021
Some cool stats on this, particularly on the size of the demographic, the speed at which this group will become the dominant cohort in the workplace and on what they really care about most - digital skills acquisition. Easy read, must read
Issue #267 published 21 Nov 2021
What People See on Facebook
Are you still marketing on Facebook? In case you are, this report might give you some clues as to what kind of content works best. Clearly it is not sharing links but something like a screenshot of readable text might be the format which travels furthest through the fb network.
Issue #255 published 29 Aug 2021
Nerds definitely don’t respond to marketing - they actively disdain it. So smart thinking requires the recognition of this reality, and adapting our behaviour accordingly. Excellent read on the behaviour shift recruiters need to better engage the highly skilled, in-demand, tech worker.
Issue #255 published 29 Aug 2021
Ben Evans is perhaps the No1 commentator on the Internet right now - worth a follow on twitter, where he does most of his stuff. His take on advertising is particularly acute, with this essay in essence a defence of the ad tracking business and a lament for its inevitable end. What replaces it is a question Evans asks, but no one else really has. Relevant especially to recruitment technology vendors here - how do you reach your customers when the ads don’t work? (aside from sponsoring brainfood that is)
Issue #248 published 11 Jul 2021
Most of you know that there is a tracking pixel (at least!) in this email - standard stuff for anyone sending an email newsletter. Doesn’t tell you much, but it does tell you things like Open Rate (OR) and Click Through Rate (CTR), essential analytics to assess email performance. Apple’s clear positioning as the big tech privacy advocate shows us a future where even basic analytics of this type may soon not be available - important reading for anyone who sends email at scale, is in recruitment marketing or otherwise cares about email engagement.
Issue #245 published 20 Jun 2021
Another one of the classic annuals - its Appcasts 2021 Recruitment Marketing Benchmark report. Some interesting insight on the impact of Job Title length, timing of the ad placement and time of the month. Read here
Issue #231 published 15 Mar 2021
In light of the Australian Government ruling that link sharing is now a chargeable activity (follow Benedict Evans for the smartest take on this), I thought it might be a good moment to explore why we users like to share links at all? Some psychological marketing for you then, introducing “8 Motivation Clusters”. It’s a great read on the user behaviours we too often blame the platform the on. Also useful for anyone trying to ‘viralise’ content. Have a read.
Issue #228 published 21 Feb 2021
No surprise as to which websites feature here, but the degree of dominance is always impactful in visualisations. Alphabet, with Google and Youtube, own the web, with almost every other site an also ran in the Anglo Saxon internet. Some brainfood for the recruitment marketers - take a look here
Issue #225 published 31 Jan 2021
Know Your Audience
Just discovered this 5 part blog series by brainfooder Allyn Bailey on Recruitment Marketing. Part One: Transforming Recruitment Marketing, Part Two: Candidate Data Maps and now Part 3: Knowing Your Target Audience Means Knowing What They Value. What else is there to add other than ‘read and follow’ 👆
Issue #224 published 24 Jan 2021
On the one hand a simple, practical listicle on how to communicate pricing online, on the other a fascinating demonstration of how to create long form online content. Brilliantly readable
Issue #220 published 27 Dec 2020
Significant changes on FB/ Instagram this week, as messaging features become disabled - some for rebuilding in compliance with regulation, some others likely to disappear for good. As national governments increasingly legislate against globalised big tech, regulatory divergence will force platform providers to either localise service offerings or potentially withdraw them altogether. Important especially for anyone how manages employer fb pages. H/T to brainfooder Martyn Redstone for the share in the fb group.
Issue #219 published 20 Dec 2020
How People Read Online
Looking back at findings from a series of eyetracking studies over 13 years, we see that fundamental scanning behaviors remain constant, even as designs change.
Incredibly useful (and accessible) report on how human beings consume data on a screen. Essential reading for anyone producing content on the Internet.
Issue #197 published 19 Jul 2020
Do you manage your company Youtube channel? You need to read this post if you do. Comprehensive yet accessible analysis on the trending algorithm of the world’s second most popular search engine. Brainfood even if you don’t have a Youtube strategy - it’s a great explainer on how platforms set the informational diet of the user base.
Issue #196 published 12 Jul 2020
Quick answer: ‘no’. I’m not convinced by this otherwise excellent post (paranoid), so make sure you drag brainfood to your primary inbox anytime you find it anywhere else. Interesting read for all recruitment / email marketers.
Issue #195 published 5 Jul 2020
With the news that Google will be withdrawing options of using personal characteristics for job ad targeting, the golden age for ad targeting will likely never dawn. Summary here by brainfooder Jelmer Koppelmans (who will be talking about this and the implications for D&I in recruiting in Brainfood Live Ep69)
Issue #195 published 5 Jul 2020
If you have ever struggled to price or productise your service, this post is for you. Nick Kolenda gets this so well he can even communicate it effectively to numbskull like me. This might be the best thing in this weeks newsletter so must read folks - do it here
Issue #192 published 14 Jun 2020
State of Marketing 2020
Massive annual State of Marketing Report from Salesforce. 7000 CMO’s & Senior Marketeers surveyed and insights put into this 88 pager. Important read for anyone caring about employer branding, candidate experience or candidate acquisition. Download it here
Issue #191 published 7 Jun 2020
LinkedIn have tweaked their newsfeed algorithm, with a heightened focus on ‘dwell time’. Implications for posting behaviour are unclear (if you have a theory, let me know…), but this post explains why your view counts may have crashed in recent weeks. H/T brainfooder Guillaume Alexandre for the share
Issue #188 published 17 May 2020
When is the best time to post on social media in the Covid era? Sprout Social to the rescue with some necessary stats for all of us employer brand builders out there. H/T brainfooders Ivan Harrison & Martyn Redstone for the share
Issue #186 published 3 May 2020
Massive report from Onalytica on the impact of your employees online presence on commercial performance. Plenty of insights for us recruiters, as we encourage our hiring managers ‘to post more on LinkedIn’.
Issue #185 published 26 Apr 2020
‘A/B testing’……another term we recruiters tend to use without really understand the nuance or the thinking behind it. This is an essential post on what types of tests and how to do them. Must read for recruitment marketers / content creators.
Issue #159 published 23 Apr 2020
Exceedingly clever tool for content marketers: find out what your customers care about by getting a free report of what they’re searching for in Google. And then write a blog post about that. Recruiters interested in in-bound / talent attraction techniques, take note. 
Issue #66 published 23 Apr 2020
More on culture differences, this time in how recruiters respond to facebook ads. Interesting piece of research from brainfooder Bas van de Haterd, who’s targeting recruiters for an event he’s holding later this year. Food for thought for anyone using facebook ads and targeting on location. Have a read folks. 
Issue #93 published 23 Apr 2020
Appcast CEO Christian Forman joined us last week in Brainfood Live to discuss this report; watch the replay of it here, and you can also read the report here. You should click on both of these if you care about how effectively you’re spending your job ad budget.
Issue #175 published 23 Apr 2020
Some clever marketing techniques from HubSpot, which can easily be repurposed to recruiting, perhaps especially recruiting ad copy. It’s a massive 14 minute read, but if you write copy of any kind and want more traffic, this post is a must read
Issue #100 published 23 Apr 2020
Hootsuite Digital 2019 Report
Essential report from Hootsuite on the state of digital in 2019. It’s Mary Meeker level in scope - 221 pages thankfully accessible pages of it. Must read for anyone doing anything online .
Issue #132 published 23 Apr 2020
Decoding Social Media Algorithms
Extremely useful guide from Ste Davies on the social media algorithms of Facebook, Instagram, Twitter, LinkedIn and YouTube. Of interest to recruitment marketers, advertisers or anyone who is interested increasing reach / influence. Should be more or less everyone on this newsletter It’s the world we’re in folks - get to it. 
Issue #77 published 23 Apr 2020
Great to see data validating our intuition that recruitment is seasonal. This report from our buddies Firefish software has some decent actionable recommendations following that data. Good read, especially for those whose hiring strategy involves a mix of active sourcing vs job advertising.
Issue #171 published 23 Apr 2020
Instagram may have been somewhat upstaged by Tik Tok in 2019, but it remains a more relevant (a.k.a working age) demographic for recruiters to target. When is the best time to post on Instagram on it? Good job we have Instagram Marketers, Later to let us know - check it out here
Issue #171 published 23 Apr 2020
I think we’re beginning to ‘get it’ when it comes to inbound marketing. But sometimes we need somebody to really explain it to us with crayons. Skip the video and ignore the pop up, because this method post on online copy writing from Shane Melaugh is really good. 
Issue #69 published 23 Apr 2020
20,000+ data points., 500 companies, 32 criteria. It’s becoming an annual tradition on the recruitment marketing landscape - Smashfly’s definitive benchmark report of the Fortune 500 companies. Have a read / download here.
Issue #123 published 23 Apr 2020
Are you using Facebook for recruiting? I’m pretty sure most of us aren’t. This accessible and comprehensive guide by Hootsuite lays out all the ad options available on the platform - I’ve seen 3 already I had no idea existed. Have a read folks - I’m going to do a Brainfood Live on this soon, as I need to know more also. H/T brainfooder Stan Wasowicz for the share
Issue #164 published 23 Apr 2020
Email Marketing Benchmarks
If you recruit, you email. Do you know how you perform against market average? This massive piece of research from our buddies at Response should help. Segmentation by industry, geography…and everything else it seems. Read it here. PS: AR for newsletter should be 20% or higher.
Issue #102 published 23 Apr 2020
We have to talk some more about Facebook folks. Another big tech giant makes significant moves to protect consumer privacy, with direct impact on the efficacy of recruiter tools. Maybe there’s something about our work that is fundamentally at odds with consumer concerns? Check out this post, this one and this one. Hiring is about to get harder, as the tooling get weaker.
Issue #150 published 23 Apr 2020
The Shaped Recruitment Marketer
Sometimes the best ideas emerge when adjacent industries rub up against each other. This post by brainfooder Jelmer Zuidema is a great example, and a fantastic explainer of the increasingly important role of the Recruitment Marketer.
Issue #150 published 23 Apr 2020
Smashfly have been leading the way in Recruitment Marketing for several years - and their annual benchmarks report remains one of the must reads for the industry. Download here. H/T to brainfooder Debby Clement for sharing in the fb group.
Issue #178 published 23 Apr 2020
Nice piece of work from our buddies at Beamery, with some primary data on budget allocation for recruitment marketing. Key question to answer: hire the specialist or buy the tool? Most are buying the tool, which is wrong I think
Issue #74 published 23 Apr 2020
Cool report from MailChimp, with some useful trends-to-tips thinking on SMB marketing. I suspect a lot of this material will be useful for recruiters, who often have to operate as businesses-within-a-business. Check it out here
Issue #167 published 23 Apr 2020
This is a nice kind of blog to write at this time of year, especially when the author John DeFeo, seems to know what the hell he is talking about when it comes to SEO. Remind me to write something like this next year for brainfood. In the meantime, have a read of this here.
Issue #167 published 23 Apr 2020
It is both high risk and opportunity for Recruitment Marketers right now, so this guidance doc from LOOP is an outstanding read. Accessible, logical and practical, it paints a picture of a world of change, and where that change presents possibilities. You’re going to want to download this
Issue #181 published 23 Apr 2020
Job ad not working? How about some tips from the world of neuromarketing web design. Relevant to anyone creating content and looking for eyeballs, which, in the era of permission based marketing, means everyone here.
Issue #86 published 23 Apr 2020
UX Playbook for Lead Gen
Apparently a leaked internal document from the UX team at Google, this is a guidance doc on landing page design, CTA’s and conversions. Should imagine it would interest quite a few of us here, especially if we care about recruitment marketing. H/T brainfooder Matthias Schmeißer for the share. Download it here.
Issue #122 published 23 Apr 2020
Kind of in homage to Oleg, this exceptional listicle will give you some very good ideas on how to get better than moving your content through the Internet. Of course, it has always been about the questions you ask. H/T to ‘foodie Tris Revill for the share. Check it out here
Issue #142 published 23 Apr 2020
Do you even Insta? I don’t but as user growth nears 1 BN, it looks like I’m going to have to. Here’s my account hung_lee - follow me there if you want to know how not to do it. I will however, be treating this report as my ‘how to’ guide.
Issue #92 published 23 Apr 2020
Coschedule come out some great content. Their free SEO headline analyser was a big hit with brainfood two weeks ago. Here’s another which I feel will be equally big. It’s not just about what you post, but when you post it
Issue #95 published 23 Apr 2020
Spend time writing about your culture & values in your job description? Stop! New research from LinkedIn suggests that candidates don’t care and we should focus on what they do care about. Must read for anyone writing a JD
Issue #90 published 23 Apr 2020
How do you know the event you’ve attended has been a success? ROI is super hard to calculate so this handy guide might be useful for those of us who are committed to conference circuit. H/T ‘foodie Ivan Harrison, who is clearly mounting a one person campaign this week to construct this entire newsletter.
Issue #141 published 23 Apr 2020
Analysis from millions of social media posts to give the best times to post on Instagram, Facebook, Twitter, and LinkedIn. Pratical, do-it-today (or not) usefulness from Hootsuite. Read it here. Lets try and use it for more than just automated job distribution.
Issue #101 published 23 Apr 2020
Coronavirus Media & Sentiment Scan
Super resource on media sentiment, presented in a consumable 22 page PDF. The content and the sources get you thinking. Must read for any recruitment marketer. H/T brainfooder John Bersentes for the share
Issue #182 published 23 Apr 2020
Newsletter Predictions For 2020
You might have guessed by now that I’m a believer in the newsletter as a medium of communication. This predictions post from Revue (the software I use) contains some excellent speculation on the future of this expanding space - read it, if you’re doing a newsletter or planning on doing so this year.
Issue #169 published 23 Apr 2020
SEO has long lost is sex appeal but it’s still one of the most important ways your content and brand might be discovered, especially for audiences you hadn’t thought might be yours. This blog post Moz shows ‘20 things to know’ about Google’s PageRank algorithm, in an easy on the eye, easy to understand style. Excellent post for any content maker / marketer
Issue #146 published 23 Apr 2020
What topics are getting most engagement on Facebook? Fascinating analysis of conversational marketing on the platform the world pretends to hate. Accessible, important and more than likely applicable to some of our objectives in 2020. Have a read here
Issue #168 published 23 Apr 2020
Hootsuite surveyed 3,110 marketers to find out what they industry was thinking about for 2020. Tangential to work most of us do here, but there is no doubt in my mind that all recruiters and HR folks need to upskill on this side of the business. Good overview post and free download of the full report in this link
Issue #168 published 23 Apr 2020
I asked Andy Foote to commit his status update into a full on blog post and guess what? He’s only gone and done it. As comprehensive an overview of the changes on LinkedIn in 2019 that you’re going to want to know about in 2020. Must read for everyone on here, and great prep for anyone using LinkedIn as their key channel for content distribution and audience building
Issue #168 published 23 Apr 2020
A mighty 125 page e-book for all your recruitment marketing needs. Great to see our buddies at Beamery put the investment into producing value like this. Download it, read it
Issue #94 published 23 Apr 2020
Superb piece of research from our buddies at Sprout Social, who analysed its 24,000 customers’ data to find the best times to post on Facebook, LinkedIn, Twitter and Instagram. Think about engagement rather than job distribution. H/T to brainfooder Ivan Harrison for the share, a fellow worth a follow
Issue #97 published 23 Apr 2020
Is recruitment = marketing? Not really, but we can definitely learn something from digital marketing, especially as 1-2-1 cold outreach continues to decline in efficacy. This is classic how-to content - accessible, action packed, do-it-tomorrow gold. H/T ‘foodie Ivan Harrison for the share.
Issue #144 published 23 Apr 2020
If you didn’t know that LinkedIn is the best channel for media, This is a list of the most popular hashtags used on LinkedIn posts. I haven’t verified the source, but I do trust the poster, Andy Foote. Check it out here if you’re looking to up your LinkedIn game.
Issue #144 published 23 Apr 2020