31 items in RECRUITMENT ADVERTISING
Clever bit of
recruitment advertising by our buddies at MatchHR, using the song titles of a Spotify playlist to communicate a recruitment message. Probably not a scalable method, but undeniably clever and a great example of being creative in your recruiting.
Issue #226 published 7 Feb 2021
Nothing new in sneaking in recruitment ads in the source code but this
idea was clever timing which foresaw that traffic to
whitehouse.gov was going to spike following the inauguration of Joe Biden as President of the United States. Well done the recruiter who suggested putting it in there, love to know who that might be. A brainfooder? I hope so. H/T brainfooder
Bas van de Haterd for the share in the
fb group
Issue #224 published 24 Jan 2021
Some of LinkedIn’s content was really good this year. Even some of the curation 😉. This post was one of the best, picking out some great examples of creative job posts which any of us can really get on with tomorrow. As a
good a listicle as there was in 2020.
Issue #220 published 27 Dec 2020
Superb visualisation of where ad money has been going over the past 40 years, decline of TV is obvious, as is that of newspapers, losing out to big tech (main reason why broadcast media is
so anti big tech…). Always opportunities for those who are early to new channels - whats next for us in this space? Worth a brainfood live early in the new year I think.
Issue #218 published 13 Dec 2020
Pretty
spectacular assembly of creative job advertising. Love some of these, especially the in-game advertising in Animal Crossing. Some very easy-to-try examples also - get inspired and give one of these i
deas a try. H/T to brainfooder
Denys Dinkevych for the share
Issue #209 published 11 Oct 2020
I believe brainfooder
Katrina Kibben mentioned this point in Brainfood Live a couple weeks ago - which caused me to look a bit deeper in the brainfood content queue and I fished out this post in response. Pretty much spot on.
Must read if you’re writing job adverts
Issue #199 published 2 Aug 2020
Fascinating story on a platform ‘nudging’ employers to offer flexibility in job postings by repositioning the option to do so on the job creation flow, which in turn led to increased applicant rates after the job was posted. Can be read from an information architecture / UX point of view, and / or from the job seeker sentiment perspective. Either way, it’s
definitely brainfood. H/T brainfooder
Bas van de Haterd for the share
Issue #191 published 7 Jun 2020
Fantastic report from our buddies at Appcast - comprehensive and accessible.
Must read for anyone thinking about recruitment media spend for 2020. H/T
Mario Santiago for the share.
Issue #158 published 23 Apr 2020
Our buddies at
Google Hire are putting together some excellent content. Some of it, straight-out-of-the-box useful. 50 free job posting sites, in one place. Check it out,
here. H/T brainfooder
Lauren Bass for the share
Issue #112 published 23 Apr 2020
Research from Appcast on 400 million ads and 3.7 million applications. Write shorter headlines, focus on benefits, mobilise optimise your job listing and pay attention to your Glassdoor ranking. Accessible report - download it
here.
Issue #93 published 23 Apr 2020
Some interesting primary research from our buddies at Textio here. It turns out, people in the same companies use the same words in their job postings. The interpretation is that this maybe an important cultural signifier. Don’t underestimate the impact of copy / paste though. Thanks to brainfooder
John Sumser for the share.
Issue #62 published 23 Apr 2020
Google’s entry into the jobs space may be the story of the year for recruitment tech. Our buddies at LevelUp Ventures have created a simple and accessible explainer - check it out.
Issue #54 published 23 Apr 2020
Excellent tips on job ad writing here from my buddy and long time brainfooder
Lars Schmidt. My main takeaway: directly address the persona you want to apply for the job. Lars is also running the HR / TA benchmarking survey right now -please
take a minute now to complete.
Issue #76 published 23 Apr 2020
Great rejoiner from my buddy and long time brainfooder
Rob Long on the value of free job posting sites. Don’t be a snob: here’s why you should use free job boards, and why advice against it is flawed.
Issue #59 published 23 Apr 2020
LinkedIn’s Talent Solutions blog really is a must follow. It’s all in-platform stuff but when it’s a platform you’re using everyday anyway, what’s the problem? Great insight on what makes an effective job post - read it
here
Issue #96 published 23 Apr 2020
Richard Collins and the crew at
ClickIQ have quickly become favourites of brainfood, mainly for quality data driven content like this. How much you should spend on your graduate recruitment advertising? Insight from 3000 job ads
here.
Issue #96 published 23 Apr 2020
Great post from Workable’s
Matt Buckland on incorporating Maslow’s psychology of human needs framework into your job ad. Likely many of us already do some elements of this, but equally likely not in the right order of priority. Have a
read.
Issue #131 published 23 Apr 2020
I got into a conversation about
online advertising on LinkedIn this week, and brainfooder
Ryan Irving chimed with some real value add comments. It led me to discover this post he had written on how to improve your job ad. It’s excellent - improve your ad writing and have a read
here
Issue #165 published 23 Apr 2020
Our buddies at
ClickIQ are running a fascinating sector-by-sector series on recruitment ad spend. This week, it’s retail. Digestible how-to, backed with data aggregated across the ClickIQ platform. If you spend money on paid recruitment advertising, you need to
read this series
Issue #102 published 23 Apr 2020
Important lawsuit against Facebook, with big implications for targeted ads. Facebook job ads can now be exposed to search, on the basis that not doing so would be exclusionary. This means more irrelevant applications, less value for employers paying for the ad. Begs important questions on the nature of job discovery - is everything that isn’t an open advert inherently exclusionary?
Issue #143 published 23 Apr 2020
Facebook’s ‘pivot to privacy’ was always going to have huge implications for recruiters. Earlier this year, it was the end of Graph Search; now it’s big changes on advertising. This is a great overview post by
Jelmer Koppelmans -
must read.
Issue #152 published 23 Apr 2020
Brainfooder
Rob Kelly, CEO of
Ongig, has been putting together an amazing resource on the artefact which still powers most of the recruitment world - the Job Description. History, method, case study - it’s all
here. PS: H/T
Pedro Oliveira for first bringing this to my attention.
Issue #110 published 23 Apr 2020
Great to see The Muse bring on a data scientist to blog about job ad performance. Some interesting analysis here on word count and how it correlates to CTR. Thanks brainfooder
Chris Raw for the share
Issue #60 published 23 Apr 2020
In 2018 there is no more space for “Post and Pray” says
Kiril Nikolaev, who has helpfully put together
this list of programmatic advertising platforms for us to review. Great to see friends of brainfood -
OnRecruit and
ClickIQ in amongst the best.
Issue #83 published 23 Apr 2020
Some excellent analysis again on Google for Jobs from
Jeff Dickey-Chasins - a.k.a the Job Board Doctor. We need to pay attention this and to him. Also make sure to follow
Joel Cheeseman, another commentator with a lot to say on Google for Jobs.
Issue #39 published 23 Apr 2020
Amazing
twitter thread from
Chris Yiu which is not only educational about a technology / technique which is readily applied to recruitment, but also a mature appraisal of the dangers of crude legislative corrections. Read until the end.
Issue #88 published 23 Apr 2020
Forget the innocuous headline, this is big news from Indeed. Job adverts published by 3rd party recruiters will
no longer be appearing in organic search as of next year. Along with GfJ prioritising direct employer ads, it’s clear that the era of the ‘blind agency advert’ is coming to an end. If you’re a recruiter who posts ads, you need to read
this post.
Issue #106 published 23 Apr 2020
How about this for a job? Literally play games for a living. Scenario modelling of this type - a form of training AI - is purported to be the silver lining the clouds of workforce automation. For now though, this looks like a dream job for some gamer out there.
Issue #65 published 23 Apr 2020
With the news that ‘look-a-like’ audience targeting has been
ruled illegal under GDPR rules, it’s probably best to get in on facebook advertising whilst the getting is good. This excellent post from Vox Media shows us what makes an
effective facebook advert.
Issue #148 published 23 Apr 2020
The job advert remains a staple of the TA work we do - and even though we love to explore more creative and innovative ways to ID talent, a well written and well written job advert still has its place in your toolkit. Check out over 500+ sites to post jobs, broken down by country and territory,
here
Issue #168 published 23 Apr 2020
Google for Jobs - G4J - was touted as the Indeed killer when it was first launched, but it seems that the early promise has given way to the trough of the disillusionment. What is going on? Fine speculation by Chris Russell
here.
Issue #163 published 23 Apr 2020