26 items in RECRUITMENT ADVERTISING
I believe brainfooder Katrina Kibben
mentioned this point in Brainfood Live a couple weeks ago - which caused me to look a bit deeper in the brainfood content queue and I fished out this post in response. Pretty much spot on. Must read
if you’re writing job adverts
Issue #199 published 2 Aug 2020
Fascinating story on a platform ‘nudging’ employers to offer flexibility in job postings by repositioning the option to do so on the job creation flow, which in turn led to increased applicant rates after the job was posted. Can be read from an information architecture / UX point of view, and / or from the job seeker sentiment perspective. Either way, it’s definitely brainfood
. H/T brainfooder Bas van de Haterd
for the share
Issue #191 published 7 Jun 2020
Fantastic report from our buddies at Appcast - comprehensive and accessible. Must read
for anyone thinking about recruitment media spend for 2020. H/T Mario Santiago
for the share.
Issue #158 published 23 Apr 2020
Our buddies at Google Hire
are putting together some excellent content. Some of it, straight-out-of-the-box useful. 50 free job posting sites, in one place. Check it out, here
. H/T brainfooder Lauren Bass
for the share
Issue #112 published 23 Apr 2020
Research from Appcast on 400 million ads and 3.7 million applications. Write shorter headlines, focus on benefits, mobilise optimise your job listing and pay attention to your Glassdoor ranking. Accessible report - download it here
Issue #93 published 23 Apr 2020
Some interesting primary research from our buddies at Textio here. It turns out, people in the same companies use the same words in their job postings. The interpretation is that this maybe an important cultural signifier. Don’t underestimate the impact of copy / paste though. Thanks to brainfooder John Sumser
for the share.
Issue #62 published 23 Apr 2020
Google’s entry into the jobs space may be the story of the year for recruitment tech. Our buddies at LevelUp Ventures have created a simple and accessible explainer - check it out.
Issue #54 published 23 Apr 2020
Excellent tips on job ad writing here from my buddy and long time brainfooder Lars Schmidt
. My main takeaway: directly address the persona you want to apply for the job. Lars is also running the HR / TA benchmarking survey right now -please take a minute
now to complete.
Issue #76 published 23 Apr 2020
Great rejoiner from my buddy and long time brainfooder Rob Long
on the value of free job posting sites. Don’t be a snob: here’s why you should use free job boards, and why advice against it is flawed.
Issue #59 published 23 Apr 2020
LinkedIn’s Talent Solutions blog really is a must follow. It’s all in-platform stuff but when it’s a platform you’re using everyday anyway, what’s the problem? Great insight on what makes an effective job post - read it here
Issue #96 published 23 Apr 2020
and the crew at ClickIQ
have quickly become favourites of brainfood, mainly for quality data driven content like this. How much you should spend on your graduate recruitment advertising? Insight from 3000 job ads here.
Issue #96 published 23 Apr 2020
Great post from Workable’s Matt Buckland
on incorporating Maslow’s psychology of human needs framework into your job ad. Likely many of us already do some elements of this, but equally likely not in the right order of priority. Have a read
Issue #131 published 23 Apr 2020
I got into a conversation about online advertising
on LinkedIn this week, and brainfooder Ryan Irving
chimed with some real value add comments. It led me to discover this post he had written on how to improve your job ad. It’s excellent - improve your ad writing and have a read here
Issue #165 published 23 Apr 2020
Our buddies at ClickIQ
are running a fascinating sector-by-sector series on recruitment ad spend. This week, it’s retail. Digestible how-to, backed with data aggregated across the ClickIQ platform. If you spend money on paid recruitment advertising, you need to read this series
Issue #102 published 23 Apr 2020
Important lawsuit against Facebook, with big implications for targeted ads. Facebook job ads can now be exposed to search, on the basis that not doing so would be exclusionary. This means more irrelevant applications, less value for employers paying for the ad. Begs important questions on the nature of job discovery - is everything that isn’t an open advert inherently exclusionary?
Issue #143 published 23 Apr 2020
Facebook’s ‘pivot to privacy’ was always going to have huge implications for recruiters. Earlier this year, it was the end of Graph Search; now it’s big changes on advertising. This is a great overview post by Jelmer Koppelmans
- must read.
Issue #152 published 23 Apr 2020
Brainfooder Rob Kelly
, CEO of Ongig
, has been putting together an amazing resource on the artefact which still powers most of the recruitment world - the Job Description. History, method, case study - it’s all here
. PS: H/T Pedro Oliveira
for first bringing this to my attention.
Issue #110 published 23 Apr 2020
Great to see The Muse bring on a data scientist to blog about job ad performance. Some interesting analysis here on word count and how it correlates to CTR. Thanks brainfooder Chris Raw
for the share
Issue #60 published 23 Apr 2020
In 2018 there is no more space for “Post and Pray” says Kiril Nikolaev
, who has helpfully put together this list
of programmatic advertising platforms for us to review. Great to see friends of brainfood - OnRecruit
in amongst the best.
Issue #83 published 23 Apr 2020
Some excellent analysis again on Google for Jobs from Jeff Dickey-Chasins
- a.k.a the Job Board Doctor. We need to pay attention this and to him. Also make sure to follow Joel Cheeseman
, another commentator with a lot to say on Google for Jobs.
Issue #39 published 23 Apr 2020
Amazing twitter thread
from Chris Yiu
which is not only educational about a technology / technique which is readily applied to recruitment, but also a mature appraisal of the dangers of crude legislative corrections. Read until the end.
Issue #88 published 23 Apr 2020
Forget the innocuous headline, this is big news from Indeed. Job adverts published by 3rd party recruiters will no longer
be appearing in organic search as of next year. Along with GfJ prioritising direct employer ads, it’s clear that the era of the ‘blind agency advert’ is coming to an end. If you’re a recruiter who posts ads, you need to read this post
Issue #106 published 23 Apr 2020
How about this for a job? Literally play games for a living. Scenario modelling of this type - a form of training AI - is purported to be the silver lining the clouds of workforce automation. For now though, this looks like a dream job for some gamer out there.
Issue #65 published 23 Apr 2020
With the news that ‘look-a-like’ audience targeting has been ruled illegal
under GDPR rules, it’s probably best to get in on facebook advertising whilst the getting is good. This excellent post from Vox Media shows us what makes an effective facebook advert
Issue #148 published 23 Apr 2020
The job advert remains a staple of the TA work we do - and even though we love to explore more creative and innovative ways to ID talent, a well written and well written job advert still has its place in your toolkit. Check out over 500+ sites to post jobs, broken down by country and territory, here
Issue #168 published 23 Apr 2020
Google for Jobs - G4J - was touted as the Indeed killer when it was first launched, but it seems that the early promise has given way to the trough of the disillusionment. What is going on? Fine speculation by Chris Russell here
Issue #163 published 23 Apr 2020