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4 items in PERSONAL BRANDING

Not sure about stunningly clever but these are definitely unorthodox techniques by Andy Foote on how to upgrade your LinkedIn game. In particular, the different permissions on desktop vs mobile is a new thing for me and definitely worth exploring. Qualifies as a ‘must read’, so do it here.
Issue #125 published 23 Apr 2020
Do you know Oleg Vishnepolsky? Silly question because of course you do. Oleg is one of the most intriguing case studies on how game the LinkedIn newsfeed algorithm - it led him to becoming perhaps the most (in)famous man on it. It might not even be an exaggeration to say that has helped LinkedIn evolve its algorithm to counter this approach. It appears to working, as Oleg is turning to video in his next effort to keep his profile ‘top of mind’….
Issue #142 published 23 Apr 2020
So this is a great post which proves what we already knew - LinkedIn Endorsements are worthless. Good to see the data behind it though, something that Aline Lerner does this better than most. 
Issue #22 published 23 Apr 2020
Want to stand out on the world’s most annoying social network? Here are 7 tips to outshine everyone on LinkedIn. It’s funny, because its true
Issue #67 published 23 Apr 2020