EMPLOYER BRANDING

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76 items in EMPLOYER BRANDING

Hootsuite Social Trends 2021
EMPLOYER BRANDING
Must read annual report from Hootsuite, particularly relevant for those of use who work in employers who have strong consumer facing brands. The focus on customer acquisition is the obvious marketing priority for 2021, but attribution - as ever - is going to be a persistent challenge. Unsurprising main message? Multi-channel, omni-channel - and listen to the audience.
Issue #221 published 3 Jan 2021
2020 might become the year when employer brand became an existential priority to businesses. How did your company treat its workers during pandemic? Have a look at this website which is prepared to publicly shame organisations for doing less than what is required. In these febrile times, we can only expect that worker, consumer and citizen activism is here to stay
Issue #220 published 27 Dec 2020
Where does your company’s storytelling function sit? Chances are it doesn’t sit right in the middle of the department org chart. But this is the recommendation from Disney, which should not be dismissed as merely specific to the media / entertainment industry because…..what if we’re all kind of media / entertainment businesses now? One thing we might have learned from the Trump interregnum is that maybe that is the truth of where we are.
Issue #216 published 29 Nov 2020
The Two-Way Resume
EMPLOYER BRANDING
Let’s first give kudos to the job candidate who wanted to ‘at least attempt to do something before giving myself up to the status quo’ What he ends up doing is a brilliantly thought out reimagining of the CV, switching between the perspectives of what the candidate wants vs what the employer needs, and vice versa. Perhaps a new way to write a CV, certainly a new way to think about the essential information to communicate in the recruiting process. H/T to brainfooder Simon Hammond for the share
Issue #216 published 29 Nov 2020
Meet Reid
EMPLOYER BRANDING
Reid being Reid Hoffmann, founder of LinkedIn amongst other things. Including this post for two reasons - firstly an excellent demonstration of the value of no-code platforms like Coda (hear Lars Schmidt interview with Coda founder Shishir Mehrotra in ‘Who’s Talking), and secondly, wouldn’t it be an awesome idea for your C-suite or Hiring managers to each do one of these?
Issue #215 published 23 Nov 2020
Love it when hiring managers write about recruiting. This CTO talks about how writing can help build talent pipeline. Note the difference in how a recruiter might otherwise have written this post. Something about the non specialist take which makes this post both refreshing and valuable. H/.T Chris Yea for the share
Issue #214 published 16 Nov 2020
You could probably take this template of questions, hand them to any tenured employee in your business, and get a result like this - powerful, authentic, transparent communication of company culture, which doubles up as great marketing, employer branding and as a job advert. Great ROI
Issue #210 published 18 Oct 2020
Job Page Grader
EMPLOYER BRANDING
This tool has been featured in Brainfood before, but it’s been given a significant upgrade and now outputs a much stronger report. Put in your career page url, and this app will give you a report on where it could improve - from SEO to D&I. Free to use so get to it.
Issue #209 published 11 Oct 2020
The title is a bit of a misnomer but it doesn’t detract from the value of this how-to from Adzuna, mainly for the SEO part. Recruitment Marketers and EB folks probably already know all of this, but if you don’t have one of those in your team, you will find this guide excellent for hygiene factors for any content you’re putting out on the Internet.
Issue #208 published 4 Oct 2020
Through writing comes thinking, said Tim Sackett when he joined the Brainfood Tribune last month; I think that is the reason why he consistently comes up really great angles on seemingly mundane topics like industry influencers. Smart and valuable in equal measure - have a read
Issue #207 published 27 Sep 2020
Hiring from the gaming community has long been a strategy for the military, with skilled gamers effectively training themselves by playing simulators for the roles they may be asked to perform in near future conflicts. You still need to have employer brand aligned with that community though - and this case, the gamers aren’t having any of it.
Issue #198 published 26 Jul 2020
Outrage
EMPLOYER BRANDING
Much needed introspection on last week’s outrage of the week - BrewDog’s CEO James Watt’s crude LinkedIn update on why recruiters aren’t worth the money, triggering a mini campaign by recruiters to boycott BrewDog’s IPA’s. Plenty of brainfood in this post folks, delivered with Mitch Sullivan’s usual panache.
Issue #194 published 28 Jun 2020
Now I realise my ’Fighting Fantasy’ books might well be damaging to brand. Interesting brainfood nonetheless here - on how your webcam background can communicate messages all on its own. You can of course, always use BBC’s Empty Sets
Issue #187 published 10 May 2020
This is good by Sequoia Capital. It’s a guide for startup founders, but as many of us I suspect are now considering the solopreneur route in response to layoff and redundancy, it’s massively applicable to us also.
Issue #187 published 10 May 2020
Nice piece of work from brainfooder Chris Fitzner - comprehensive, accessible and practical post on how to build an Employer Brand dashboard. Have a read if you aren’t yet measuring your EB.
Issue #185 published 26 Apr 2020
25% of company posts on LinkedIn mention the coronavirus. It’s become the dominant and unavoidable topic on company communications. File under: ’interesting dataset not sure what we can / should do about it’
Issue #185 published 26 Apr 2020
Tim Sackett asks the hard questions in this post about the anonymity ruling on the US courts this week. This is a game changer for Glassdoor, and perhaps an end to the ‘bad review’. Did employer branding just get easier? I think it did.  
Issue #58 published 23 Apr 2020
Google For Jobs: Upgraded
EMPLOYER BRANDING
As we all know, Google for Jobs is a big deal. Our buddies at 4Mat have been on the case, providing meaningful commentary on the latest updates, and most tellingly, what it looks like for those of who’ve not yet seen it. Check out their youtube explainer also. 
Issue #58 published 23 Apr 2020
Reputation Inflation
EMPLOYER BRANDING
‘Reputation inflation’ exists because there is 'cost’ to negative reviews says this research paper from New York University’s Stern School of Business. Most of us leave the 5 stars regardless of service level, and move on. Anything for the quiet life….
Issue #79 published 23 Apr 2020
Essential post from the engineering team at LinkedIn, on the latest changes to the newsfeed algorithm. It’s going to be less Oleg and more filter bubble. The newsfeed is still a great place to build brand but if you want me to see it, you’d best connect with me now.
Issue #107 published 23 Apr 2020
'Breaking News'
EMPLOYER BRANDING
Who would have thought that public sector could ever set the standard for employer branding video’s? Following on from last week’s effort from the People’s Liberation Army, this week it’s the turn of the New Zealand Police, channeling the Dollar Shave Club vibe. It’s great. H/T brainfooder Stan Wasowicz for the share.
Issue #112 published 23 Apr 2020
Olympe Dupont
EMPLOYER BRANDING
On November 5, 2018, Communications graduate student Olympe Dupont posted this on LinkedIn. I think she is going to get a job. Brilliant do-able, lo-fi, low cost super effective personal branding. As my buddy Tris Revill says, can we recruiters take inspiration from these techniques?
Issue #113 published 23 Apr 2020
This is cool from our buddies at Zalando. Telling people how to succeed is an outstanding way to market your EVP. Long time brainfooder Matthias Schmeißer takes the lead by telling you how to get a recruiter job in his team. It’s much better than a standard job ad. 
Issue #61 published 23 Apr 2020
GfJ rolled out in the UK this week, so here’s the official guidance from Google itself on how to structure your job posts. Send this link to your dev team if you develop your own career pages. Brainfooder Richard Collins has also been writing intelligently on this topic on LinkedIn - worth a follow, whilst our buddies at Chatter have made this Google for Jobs health check tool - cut n paste your job post url in here
Issue #93 published 23 Apr 2020
Old school is new school. Great story on Ericsson hitting the streets to conduct physical outreach to the community. Great employer branding initiative. Probably will hire a few folks too
Issue #43 published 23 Apr 2020
Defenders Of Happiness
EMPLOYER BRANDING
What does an employer branding agency do when it comes to revamping their own employer brand? Some challenge for our buddies at Ph.Creative. This was their response - it’s a stunningly ambitious piece of work
Issue #62 published 23 Apr 2020
Aline Lerner continues to conduct interesting experiments on tech hiring. This is her somewhat controversial foray in employer branding ( see this HN thread on EB). ‘Unique embellishments’ is the main takeaway for me here - a nice concept for differentiation. Have a read of the rest of the post here
Issue #136 published 23 Apr 2020
Leaving aside for a minute the fact that the British Army legally recruits child soldiers, this latest controversy comes hot on the heels of the diversity recruitment campaign last month. I’m seeing a pattern and have to say….I’m kind of impressed. Love to hear from the TA in charge at the British Army - anyone know who this is?
Issue #124 published 23 Apr 2020
Do job candidates really care about employer branding? Not according to this research from Lighthouse. They want lo-fi to-the-camera authenticity, especially from hiring managers. Intuitively, this makes sense, especially for the actively looking candidate, Have a read here. Thanks to brainfooder Stan Wasowicz for the share
Issue #100 published 23 Apr 2020
What is it with police forces and employer branding vids? They are setting the standard when it comes to employer branding. This astonishing recruitment campaign from Durham Constabulary is primarily constructed from body cam footage of officers in the line of duty. It’s what the research tells us job candidates want to see - not the gloss, but the real. Have a watch here.
Issue #118 published 23 Apr 2020
Ueno
EMPLOYER BRANDING
A bit unfair as Ueno are a world class design studio, but this career page is just so good. Cute avatars, gamification, some sort of online assessment…the only thing bad about this is the number of false positives they must getting through folks just wanting to have a play. 
Issue #73 published 23 Apr 2020
Compelling critique of conventional job spec design from Dmitri Grabov, founder at London based coding bootcamp,  Constructor Labs. Main point? It’s critical we understand the psychology of emerging talent if we are to hope to attract them to our businesses. H/T also to Stevie Buckley for also putting this onto my radar
Issue #81 published 23 Apr 2020
She’s a pretty easy target for comedy these days, but I didn’t think anyone could turn Theresa May into an employer branding asset. Studio Yes have done it though, with this brilliant lampoon cum job advert. You have to laugh and you might just apply
Issue #120 published 23 Apr 2020
The only real way to do tech employer branding is for recruiters and marketers to get out of the way. Here’s a list of the 100+ engineering blogs from tech companies - content from engineers that engineers might actually like to read. 
Issue #37 published 23 Apr 2020
Emmanuel Macron is recruiting again. Someone needs to invite him to do a talk on employer branding - he’s doing a fine job so far, though perhaps his job is eased somewhat by the collective brainfarts currently powering the Anglo-Saxon world. H/T OH subscriber Matt Bradburn for the share. 
Issue #37 published 23 Apr 2020
A Boring Company
EMPLOYER BRANDING
Elon Musk’s take on employer branding. Lesson? You can pretend not to care if you think you’re cool enough. 
Issue #30 published 23 Apr 2020
Building A Modern Campus
EMPLOYER BRANDING
Now this is what I call employer branding. Bit unfair for the rest of us, as Microsoft have more money than nearly everybody, but an amazing example of what can be achieved with technology that is here with us right now. Click on this site and enjoy. Also now in Minecraft, because why not?
Issue #109 published 23 Apr 2020
The channel is the message, is the message here from our friends at Catawiki. Using Github - the natural home of the engineer - to explain the hiring process for tech candidates is a smooth move. H/T brainfooder James Lesner for a cool piece of employer branding
Issue #77 published 23 Apr 2020
This post from brainfooder Sofia Broberger is a great example of being ‘open with your journey’. It necessarily becomes a great piece of employer branding content, as well as a advert for job vacancies for her new employer. That’s 3 x wins, in 1 x blog post. Have a read.
Issue #171 published 23 Apr 2020
Will You Fit into Deloitte?
EMPLOYER BRANDING
Point-of-view, interactive recruiting video that educates users about Deloitte’s culture and various service lines. Not every company has the financial muscle to do this something like this, but it’s nice ‘next step forward’ for employer branding videos. 
Issue #69 published 23 Apr 2020
How does the People’s Liberation Army do employer branding? See for yourself in this remarkable recruitment video for the PLA - it not at all what you might imagine it would be.
Issue #111 published 23 Apr 2020
More examples of how ‘being open with your journey’ is actually easy-to-produce marketing collateral which comes with the added bonus of being authentic. This post from Zalando Design just needs a CTA at the bottom of the post to really make it work. But we can see the technique though, can’t we?
Issue #162 published 23 Apr 2020
I asked our buddies at Papirfly to parse LinkedIn’s superb Global Talent Trends Report through the lens of their expertise - Employer Branding. Here’s their insight on what global recruitment trends mean for your employer brand - excellent, actionable insight in a downloadable PDF here
Issue #145 published 23 Apr 2020
LinkedIn Recruiter Profiles
EMPLOYER BRANDING
So this LinkedIn’s own guide on how recruiters should set up their profiles on the platform. We should all take a look. H/T to ‘foodie Colin McNicol for the share. The 6 step guide is here
Issue #128 published 23 Apr 2020
When you’re a famous B2C brand, it can be difficult to create an employer brand for a particular part of the employee population you’re looking to hire. The solution, is to create a sub-brand, from the employees you already have. Here’s a great list of engineering blogs from popular companies, as written by the engineers
Issue #63 published 23 Apr 2020
PHP Developer With Zonneplan
EMPLOYER BRANDING
I think this is probably the recruitment job advert of the year. A fantastically self deprecating take on an job advertising - have a play with the slider and see what why this was a such a hit 
Issue #63 published 23 Apr 2020
LookSee Wellington
EMPLOYER BRANDING
As the US and UK turn against immigration in 2017, other countries doubled down with conscious focus on bringing in skills, especially coveted software engineering. LookSee Wellington was an early example of ‘destination branding’ - a JV between companies, local government, airlines and the Wellington tourist board to bring tech talent to New Zealand. It’s what serious competition for talent looks like
Issue #63 published 23 Apr 2020
What happen’s if you combine Vonnegut’s anthropology with modern data science? You come up with 6 fundamental ways to tell a story. If you care about EB, content marketing or getting better engagement on outreach, this is a must read - do it here.
Issue #89 published 23 Apr 2020
In light of Emmanuel Macron’s pro level trolling of Brexit Britain earlier this month, this long read from the Guardian last year bears a second review. A country has a brand and you have to be careful with what you do with it. A topic I’ll be discussing with our buddies from Workable in Singapore and Dubai early next month
Issue #75 published 23 Apr 2020
“To all scientists, engineers, entrepreneurs, responsible citizens disappointed with the decision of the President of the United States, I want to say you find in France a second homeland”.
That Macron guy is an ace recruiter 
Issue #34 published 23 Apr 2020
“Not only is it a safety issue, it’s a business issue,” Billionaire entrepreneur Mark Cuban told CNBC.
Undoubtedly true, and technology + crowdsourcing is making it impossible for employers to escape a narrative if they get this one wrong. Check out this website for an example of ‘search and shame’.
Issue #181 published 23 Apr 2020
Our buddies at WilsonHCG have produced the ‘top 100 employer brands’ report. It’s digestible and well presented. 
Issue #68 published 23 Apr 2020
Do you ask your employees to share your content? Here’s some research by our buddies at PostBeyond which tells you how well you might be doing. Broad strokes in this report, but anything that comes close to figuring out ROI on social sharing is - well, worth a share. H/T ‘foodie Ivan Harrison for doing so.
Issue #142 published 23 Apr 2020
Mobile has kind of got lost in the recruitment wash over the past few years. It matters more than ever says Matěj Matolín, as users continue to trend away from the keyboard to the handheld. Excellent post on hygiene factors you need for an effective mobile career site. Take a read here
Issue #92 published 23 Apr 2020
Plaid
EMPLOYER BRANDING
Now this is clever. 1. Pick a niche only relevant audience would understand 2. Be transparent - show how you do it. 3. Add call to action for folks who’ve made it to the end of the post. It’s ‘culture-as-content’ and, a great job advert.
Issue #95 published 23 Apr 2020
The Future Of Career Sites
EMPLOYER BRANDING
More from Matt Alder - this time in collaboration with our buddies at 4Mat. Careers sites transitioning from source of hire to recruitment marketing hubs, and not before time. White paper here, free to download. 
Issue #83 published 23 Apr 2020
LinkedIn kindly sent me this slide deck on how to get the best out of your Company Page. It’s 30 accessible pages on a recruiting asset we’re probably all under utilising. Free to download here. 
Issue #82 published 23 Apr 2020
MediaMint - #Mission500
EMPLOYER BRANDING
So this is how to do a job advert - subverting a corporate cliche to capture the attention before delivering the pay off of an immediate ‘big reveal’. H/T OH subscriber Achyut Menon for sharing. 
Issue #47 published 23 Apr 2020
It takes a deep thinker and a good writer to reference Donald Trump in a recruiting blog post and still hit the mark. Felix Wetzel does the job here, with a very clear understanding as to the importance of authenticity in employer branding. 
Issue #21 published 23 Apr 2020
Implications are clear for employers who do not support or allow their employees to contribute to open source work. 
Issue #21 published 23 Apr 2020
Most people agree that brand is important, but not everyone agrees what a brand is. It’s what other people think it is says Andy Whitlock in this excellent essay on values and techniques of building an effective brand. H/T brainfooder Kristian Bright for the share.
Issue #101 published 23 Apr 2020
As Marc Cuban memorably said last week, how you treat your employees now might be defining for your employer brand. Websites like this will make it even more difficult to shake off any bad rep you accrue in this moment.
Issue #182 published 23 Apr 2020
I’m sharing this post, even though I disagree with it’s central premise - that employer brand should be aligned with company brand. It’s a debate worth having though, so have a read of this and let me know what you think.
Issue #139 published 23 Apr 2020
Andrew Gadomski in his element with an exceptional blog post on Employer Branding - and how to measure it. It’s all about the 3 buckets folks. And the understanding that whilst all data models are flawed, that doesn’t mean you shouldn’t try to improve your estimates. Have a read here
Issue #157 published 23 Apr 2020
“…the true value of your employer brand proposition lies in articulating the expectations, harsh realities, vulnerabilities, and challenges people must be willing to overcome to thrive at your organization…”
We’re beginning to get it with EB. Make sure to also watch / listen to James Ellis & Elena Valentine discuss the same thing in Brainfood Live, Ep36 this week.
Issue #160 published 23 Apr 2020
Annual EVP report from our buddies at Universum. Main storyline? The resilience of big brands as attractive employers, especially amongst the graduate demographic. What can smaller brands do to compete for emerging talent? Download the report here and get some ideas.
Issue #103 published 23 Apr 2020
Its great news when tech candidates take an interest in recruiting, mainly because the occasionally end up producing research gems like this post from Chip Huyen.
Issue #155 published 23 Apr 2020
Establishing an employer brand strategy is more complicated than business leaders might think. Some fine thinking here by long time brainfooder, James Ellis.
Issue #53 published 23 Apr 2020
Volvo: The Recruiting Car
EMPLOYER BRANDING
First of all H/T to Stan Wasowicz for resurfacing this bit of genius from Volvo. Obviously cost a fortune to film and do but it will surely inspire us to think about ways in which our product or service can be repurposed for hiring. Enjoy it here
Issue #147 published 23 Apr 2020
Interesting research from our buddies at VideoMyJob on the broader hiring challenges perceived by business leaders in 2020 and what place video has in solving them. Surprised to see Youtube ranked high on channels, as well retention being far behind recruitment in terms of priority. I’m not surprised though on the increasing awareness of the importance of Employer brand though. Have a read of this - digestible and important report
Issue #172 published 23 Apr 2020
Project: A
EMPLOYER BRANDING
‘Destination branding’ is starting to become a thing. Collaboratively selling a lifestyle is a real technique to hire those in-demand. Check out 'Project A’, where 10 x tech companies in Amsterdam make an open invitation to software engineers from around the world to apply. This is what you need to do to compete, especially if you are hiring for a tough location. 
Issue #50 published 23 Apr 2020
Hootsuite’s annual report on what we are doing on the Internet. Significant survey dataset (3000+ marketing pro’s), with insights and trends presented in an accessible manner. Must read for Recruitment Marketers / Employer brand folks. Download it here
Issue #173 published 23 Apr 2020
We’re talking JD’s in Brainfood Live this week, so good timing to fit this article into the newsletter. The discipline in writing product MVP’s can be directly applied to the writing we recruiters habitually do in creating job descriptions. Must read for anyone who is doing EB, writing job ads or doing candidate outreach.
Issue #173 published 23 Apr 2020
Make Our Planet Great Again
EMPLOYER BRANDING
Emmanuel Macron wasn’t joking with this pitch to the talent of the world - he’s now got a website to #MOPGA. Young, digitally savvy, globally orientated, immigrant friendly - this is a bold reversal of the Anglo Saxon direction of travel and a great example of C-level leading recruitment. 
Issue #35 published 23 Apr 2020
Stay true to your mission and play up to your strengths. Sounds like common sense, but there’s more to it than just stuff we know already. It’s about focusing on what you already have and communicating to the audience is inclined to hear it. 
Issue #14 published 23 Apr 2020
More great writing coming out of Germany. ‘foodie Marian Jarzak writes on the conversations you need to have with your stakeholders before you launch you EB campaign. Actionable insights, right here
Issue #127 published 23 Apr 2020