Issue #[[item.issue__number]] published [[timeFormat(item.date)]]


That’s it, my contract ended and I am #jobless.
So starts a post by Mirko Paradiso, a freelance content creator, who announces his availability for work via a demonstration of the work he can do. As Jacob Sten Madsen said, 10/10 for the effort. H/T brainfooder Antonio Arias Lopez for the share in the fb group
Issue #264 published 31 Oct 2021
3 Years of Algo Research!
Two issues in and I’m already addicted to brainfooder Andy Foote‘s LinkedIn newsletter. It’s all meta and all great; this one tracks Richard van der Blom (another LinkedIn expert worth a follow) and his research on the mighty LinkedIn algorithm.
Issue #264 published 31 Oct 2021
Revolutionising Recruitment
Had the pleasure to appearing on Kathleen Duffy‘s amazing podcast series earlier this month - what a great conversation with a great lady. We talk about a lot but I think mostly the value is about content marketing and personal branding. Have a listen to Pt1 and Pt2
Issue #263 published 24 Oct 2021
Cool website with words categorised according to your five senses. Nice resource for anyone who is doing a lot of writing and needs an extension to vocab. H/T to brainfooder Denys Dinkevych for the share
Issue #263 published 24 Oct 2021
It upset me that Brainfooder Andy Foote did not have early access to LinkedIn newsletter (how does LinkedIn decide this??) so when he did finally get permission, I immediately signed up, which I don’t regret for a minute because you get amazing content like this experiment on LinkedIn polls. You got to read it - and subscribe to Andy’s newsletter.
Issue #262 published 17 Oct 2021
The title and thumbnail play a huge role in a video’s success or failure.
Great how-to on why packaging is more important than content. Anybody who subscribes to my Youtube channel will know that I have no game on video so get ready for better thumbnails in 2022
Issue #255 published 29 Aug 2021
Free Image And Photo Resizer
Need the right sized image for your social media posts? I assure you this tool is going to be your best friend. One for the marketers and content creators. Free to use.
Issue #254 published 22 Aug 2021
A great many of you enjoyed the How To Be A Better StoryTeller episode on Brainfood Live - it is clear the appetite is there to be more capable to communicating via stories. This one pager contains many of the ‘rules’ of great storytelling. Take a look and let me know which one is your favourite.
Issue #244 published 13 Jun 2021
Interesting study on the impact of hashtags on the virality of LinkedIn posts. The answer - which we all kind of intuitively knew -is ‘3’. Get through the terrible website design on this and have a read here
Issue #243 published 6 Jun 2021
Do you celebrate your internal hiring achievements? Here is a great example of why you should - 5 internal case studies, written from the perspective of the protagonists, with no other overarching narrative other than to say - ‘hiring is complex, hard, but do-able’. Think how great the validation is for the people involved to see their work recognised like this, never mind the transparency points you accrue by being open with the journey. It probably wasn’t content marketing, but it is that too.
Issue #242 published 30 May 2021
You know I love a big list, so anything with a ‘100’ in it, I’m going to take a look 🤣. Some interesting sources here, particularly the prevalence of vendor hosted blogs. Also, monthly traffic figures seems really quite low even for high ranking sites, but then, this is ‘organic traffic’ and we are know no one uses search engines anymore. Have a read though, some good sources here. H/T to brainfooder Dan Mortimer for the share in the fb group
Issue #239 published 9 May 2021
Quite an amazing post from Buzzumo, harvesting an enormous amount of data to figure out how to write the best headlines, per platform. Did you know that the number ‘10’ was the best one to use in a headline? Or that hyperbole works on any platform? Must read for any content creator here. Bigger question: how to operate ethically knowing what we know?
Issue #234 published 4 Apr 2021
There’s a reason why Andy Foote is my favourite LinkedIn commentator - he somehow makes it fun to read about LinkedIn. This 11 pager for what LinkedIn are going to do in the next 12 months is well researched, potentially significant speculation. Have a read. Btw: Andy is joining Brainfood Live as special guest on the 29th January to talk Linkedin, so make sure to register.
Issue #221 published 3 Jan 2021
Everybody knows that Andy Foote is my go-to consultant for all things LinkedIn. I’m delighted that he is rejoining us on Brainfood Live to give us a quarterly update (don’t miss this - sign up here). In the meantime, you need to cast your eyes across these 13 changes on LinkedIn Andy has picked out for us to be aware of.
Issue #220 published 27 Dec 2020
Crucial research by Richard van der Blom on the hitherto mysterious workings of the LinkedIn newsfeed algorithm. LinkedIn remains the No1 channel for the distribution and consumption of business content, so anyone producing content really needs to read this.
Issue #220 published 27 Dec 2020
Are you a ‘grammar prescriptivist’? If you are, look away now because this post is torches your position and blames you for the terrible copy we see so often on the Internet. Great article on what makes great writing, but also on creativity in general - it’s about knowing the rules enough to have fun in breaking them. Good read for anybody producing content on the Internet.
Issue #215 published 23 Nov 2020
For a number of years now, Linkedin has been the primary B2B channel for ‘content distribution’ for anyone in business - free-to-post, relevant audience and an algorithm which can - if you know what you’re doing - give you hundreds of thousands of views per post. This is why research like this from Richard van der Blom is so valuable. Read the post, check out the presentation and listen to the podcast.
Issue #211 published 26 Oct 2020
This is a great anti-recruiting post, which I am kind of disappointed didn’t turn out to be a disguised job ad for a Head of Marketing in the end. Imagine if someone did that? Very nice storytelling though
Issue #206 published 20 Sep 2020
The LinkedIn Newsfeed has been the No1 channel for content marketing for the recruiting industry. This is the reason why I ask you to support the newsletter by posting it up as a LinkedIn status update because it provides the best ROI. But the newsfeed algorithm is capricious and needs constant monitoring. Brainfooder Adam Gordon comes good with some outstanding analysis on a recent big hit post of his. Originally shared in the fb group but good enough to be reshared here too - must read
Issue #203 published 30 Aug 2020
How many LinkedIn status update stories completely made up? Many of the most viral certainly are, as this expose from the New Statesman reveals. It’s not much of a dilemma really - ‘don’t lie, its bad’ - but perhaps understandably hard to do when a fable is what seems to work. Have a read H/T brainfooder David Tomchak for the share
Issue #202 published 23 Aug 2020
More riffing on the BLUF concept, but what a great concept, so always value to take another interpretation. Great post on how to be effective writing for todays Internet - must read, here.
Issue #200 published 9 Aug 2020
Can’t think of what to blog? You may have no more excuses after reading this outstanding listicle on how to generate them. The examples-per-idea is not just a great gimmick, it’s a tremendous value add which makes the post. H/T brainfooder Denys Dinkevych for the share.
Issue #195 published 5 Jul 2020
Bruno Simon
Creative developer living in Paris, freelancer, former lead developer at Immersive Garden, former developer at Uzik and teacher.
I don’t think Bruno is going to out of work for long - this is the coolest CV website I’ve seen this year. Talk about ‘evidentialising’ your skill set. H/T to brainfooder Graham Thornton for the share in the fb group
Issue #191 published 7 Jun 2020
No filler. No wasted words. Only gold. Pound for pound the best copywriting article on the web. 17 copywriting tips. Put your feet up and enjoy.
It is exactly this 👆
Issue #189 published 24 May 2020
Podcast Statistics (2019)
Do you even podcast? You probably should if you are passionate about a topic and want to build some audience around it. Well presented research on the ‘state of podcasting’ by Music Oomph.
Issue #159 published 23 Apr 2020
There are reasons why I am featuring this post. 1) It’s from Jan Tegze 2) It’s about lessons for writing a recruiting book and 3) its a great example of ‘pre-marketing’ by being open with your journey - a mindset and technique can be readily adapted for recruiting.
Issue #174 published 23 Apr 2020
Some rectec vendors have really mastered the art and science of content marketing. Yello are definitely one of them, featuring several times in brainfood with well received posts. This post might be the most interest of all - a breakdown of their content strategy, particularly on how the business focused on ‘content clusters’. If you’re into EB, Recruitment Marketing or Content creation, you need to read this
Issue #176 published 23 Apr 2020
One of those where you’re glad someone did it so you didn’t have to. Hats off to brainfooder Andrew Stetsenko for this experiment on self discipline + newsfeed algorithm investigation. Some potentially useful lessons in using LinkedIn as a content marketing channel. Also the subject of last week’s Brainfood Live this week
Issue #151 published 23 Apr 2020
LinkedIn’s algorithm is moving target and no one is 100% sure on what works when. My buddy Josef Kadlec has put together some very useful tips in this mega post on how to get greater visibility for your posts. Especially like the referring back idea. Have a read if you want to grow your audience on the most important social platform on which to do it.
Issue #124 published 23 Apr 2020
Having Katrina Kibben on Brainfood Live a few weeks ago reminded me to pay more attention to her written work - and now I know what I’ve been missing. This post - which nails that the personal is the professional in 2019 (and every year thereafter), is one of the most important lessons to learn in modern content production. Have a read here
Issue #175 published 23 Apr 2020
Cool write up on a content marketing channel which has proven to be super valuable to those few recruiters who know how to do it. Kasia Tang is definitely one of those, as this break down of a recent Brainfood Live on the topic illustrates.
Issue #156 published 23 Apr 2020
The LinkedIn newsfeed is perhaps the most powerful channel for recruiting content today. It’s important we know how it works. Falcon.io do a decent job of working it out for us, so this is an essential read for anyone looking at getting more traffic on the platform - check it out here.
Issue #120 published 23 Apr 2020
Getting on the front page of Hacker News is no mean feat; doing it repeatedly is pretty incredible content marketing. Aline Lerner thinks there could be a formula to it and is sharing what she thinks here. The bad news? Controversy is the magic ingredient to get the engagement
Issue #145 published 23 Apr 2020
Brigette Hyacinth is one of the most followed people on LinkedIn. And whilst she sometimes divides opinion in the recruitment industry, there can be no denying her success at generating engagement from her articles. LinkedIn themselves take a look to see what her secret is. Have a look here.
PS: great to see brainfooder Jan Tegze up there in the top 10 ;-)
Issue #164 published 23 Apr 2020
This is one of the best SEO post on content writing I’ve read recently. Not only actionable insights, but knowledge transfer on every one of the 21 points. Now you should never write solely for discoverability, but if you’re creating content for your company, you can’t afford to ignore this post - have a read
Issue #152 published 23 Apr 2020
Brainfooder Andy Foote is one of the foremost authorities on the most important question in recruitment: how the LinkedIn newsfeed algorithm works ;-). A relentless experimenter, Andy outlines his understanding in 25 answers. I agree with almost all of them. Essential reading for those who want to use LinkedIn as a channel for inbound.
Issue #152 published 23 Apr 2020
Is your blog on this list? That’s the value of list based articles of this type - you kind of have to click. A nice piece of work by our buddies at Ongig, and some pretty cool resources to discover too.
Issue #184 published 23 Apr 2020
I include this post from the New York Times technology team less for it’s recommendations (not sure I agree…), but more for the example of how being ‘open with your journey’ magically creates compelling content which functions are a job advert. Have a read - see what I mean?
Issue #122 published 23 Apr 2020
Recruiting Content Framework
Well thought out framework on content marketing by brainfooder James Ellis - a very good fellow to follow if you want to step your employer branding game. Particularly like the ‘Content Hierarchy’ model - check it out here
Issue #119 published 23 Apr 2020
Attention is the currency of the distraction economy. It makes sense to anyone in business to understand how better to capture it. Ste Davies seems to know a lot more than most, so it’s rather good of him to have produces this massive add value post on how the newfeeds of Facebook, Instagram, Twitter, LinkedIn and YouTube work. Must read folks.
Issue #126 published 23 Apr 2020
Given the research on content marketing from Backlink.io above, I thought I’d better put in a listicle into this week’s brainfood. It’s a stonker though from Social media today - packed full of tools which have immediate application to recruitment. Check it out here
Issue #139 published 23 Apr 2020
Huge piece of research from Backlink.io and Buzzsumo on what types of blog posts are most effective for viral distribution. It’s listicles and ‘why posts’, especially those with longer titles. Accessible report and a must read for anyone interested in getting more visitors to your site (or career page)
Issue #139 published 23 Apr 2020
Liking this post from Michael Talarek for three reasons. 1) genuinely adds value 2) useful mental exercise to think from a job seeker perspective and 3) a really clever way signal and connect to an audience that you want to recruit from. Have a read - and a think - here
Issue #157 published 23 Apr 2020
Steph Smith has been a brainfood favourite for some time now; her content work at Toptal regularly featured in this newsletter (check out her work in the larder here). This post is a fascinating under-the-hood view on content creation process. Must read for content creators
Issue #157 published 23 Apr 2020
If theres one person who knows how to run a successful podcast, it’s Matt Alder. His Recruiting Futures Podcast hit an incredible 200 episodes last week and the quality continues to set industry standards. Here he is with a rare post on how he got to where he is now. Have a read.
Issue #148 published 23 Apr 2020
Interesting content idea by Jan Tegze - using a text-to-voice plugin to turn this blog post - which is pretty good on its own accord - into a mini podcast you can listen to. The language is still somewhat robotic, but as we’ve seen from Microsoft Edge browser lately, human like voices are nearly here.
Issue #149 published 23 Apr 2020
Amazingly useful post from Wix, on how to write for the modern day, permanently distracted audience. No1 rule? Accept that they are distracted. Must read for anyone writing just about anything, I’d say. So that’s everyone here, so read it here
Issue #127 published 23 Apr 2020