32 items in CONTENT MARKETING
Are you a ‘grammar prescriptivist’? If you are, look away now because this post
is torches your position and blames you for the terrible copy we see so often on the Internet. Great article on what makes great writing, but also on creativity in general - it’s about knowing the rules enough to have fun in breaking them. Good read
for anybody producing content on the Internet.
Issue #215 published 23 Nov 2020
For a number of years now, Linkedin has been the primary B2B channel for ‘content distribution’ for anyone in business - free-to-post, relevant audience and an algorithm which can - if you know what you’re doing - give you hundreds of thousands of views per post. This is why research like this from Richard van der Blom is so valuable. Read the post
, check out the presentation
and listen to the podcast
Issue #211 published 26 Oct 2020
This is a great anti-recruiting post, which I am kind of disappointed didn’t turn out to be a disguised job ad for a Head of Marketing in the end. Imagine if someone did that? Very nice storytelling
Issue #206 published 20 Sep 2020
The LinkedIn Newsfeed has been the
No1 channel for content marketing for the recruiting industry. This is the reason why I ask you to support the newsletter by posting it up as a LinkedIn status update because it provides the
best ROI. But the newsfeed algorithm is capricious and needs constant monitoring. Brainfooder Adam Gordon
comes good with some outstanding analysis on a recent big hit post of his. Originally shared in the fb group
but good enough to be reshared here too - must read
Issue #203 published 30 Aug 2020
How many LinkedIn status update stories completely
made up? Many of the most viral certainly are, as this expose
from the New Statesman reveals. It’s not much of a dilemma really - ‘don’t lie, its bad’ - but perhaps understandably hard to do when a fable is what seems to work. Have a read
H/T brainfooder David Tomchak
for the share
Issue #202 published 23 Aug 2020
More riffing on the BLUF
concept, but what a great concept, so always value to take another interpretation. Great post on how to be effective writing for todays Internet - must read, here
Issue #200 published 9 Aug 2020
Can’t think of what to blog? You may have no more excuses after reading this outstanding listicle
on how to generate them. The examples-per-idea is not just a great gimmick, it’s a tremendous value add which makes the post. H/T brainfooder Denys Dinkevych
for the share.
Issue #195 published 5 Jul 2020
Creative developer living in Paris, freelancer, former lead developer at Immersive Garden, former developer at Uzik and teacher.
I don’t think Bruno is going to out of work for long - this is the coolest CV website
I’ve seen this year. Talk about ‘evidentialising’ your skill set. H/T to brainfooder Graham Thornton
for the share in the fb group
Issue #191 published 7 Jun 2020
No filler. No wasted words. Only gold. Pound for pound the best copywriting article on the web. 17 copywriting tips. Put your feet up and enjoy.
Issue #189 published 24 May 2020
Do you even podcast? You probably should if you are passionate about a topic and want to build some audience around it. Well presented research
on the ‘state of podcasting’ by Music Oomph.
Issue #159 published 23 Apr 2020
There are reasons why I am featuring this post.
1) It’s from Jan Tegze
2) It’s about lessons for writing a recruiting book and 3) its a great example of ‘pre-marketing’ by being open with your journey - a mindset and technique can be readily adapted for recruiting.
Issue #174 published 23 Apr 2020
Some rectec vendors have really mastered the art and science of content marketing. Yello are definitely one of them, featuring several times in brainfood with well received posts. This post
might be the most interest of all - a breakdown of their content strategy, particularly on how the business focused on ‘content clusters’. If you’re into EB, Recruitment Marketing or Content creation, you need to read this
Issue #176 published 23 Apr 2020
One of those where you’re glad someone
did it so you didn’t have to. Hats off to brainfooder Andrew Stetsenko
for this experiment on self discipline + newsfeed algorithm investigation. Some potentially useful lessons
in using LinkedIn as a content marketing channel. Also the subject of last week’s Brainfood Live
Issue #151 published 23 Apr 2020
LinkedIn’s algorithm is moving target and no one is 100% sure on what works when. My buddy Josef Kadlec
has put together some very useful tips in this mega post on how to get greater visibility for your posts. Especially like the referring back idea. Have a read
if you want to grow your audience on the most important social platform on which to do it.
Issue #124 published 23 Apr 2020
Having Katrina Kibben
on Brainfood Live a few weeks ago reminded me to pay more attention to her written work - and now I know what I’ve been missing. This post - which nails that the personal is
the professional in 2019 (and every year thereafter), is one of the most important lessons to learn in modern content production. Have a read here
Issue #175 published 23 Apr 2020
Cool write up
on a content marketing channel which has proven to be super valuable to those few recruiters who know how to do it. Kasia Tang
is definitely one of those, as this break down
of a recent Brainfood Live
on the topic illustrates.
Issue #156 published 23 Apr 2020
The LinkedIn newsfeed is perhaps the most powerful channel for recruiting content today. It’s important we know how it works. Falcon.io
do a decent job of working it out for us, so this is an essential read for anyone looking at getting more traffic on the platform - check it out here
Issue #120 published 23 Apr 2020
Getting on the front page of Hacker News is no mean feat; doing it repeatedly is pretty incredible content marketing. Aline Lerner thinks there could be a formula to it and is sharing what she thinks here.
The bad news? Controversy is the magic ingredient to get the engagement
Issue #145 published 23 Apr 2020
Brigette Hyacinth is one of the most followed people on LinkedIn. And whilst she sometimes divides opinion in the recruitment industry, there can be no denying her success at generating engagement from her articles
. LinkedIn themselves take a look to see what her secret is. Have a look here.
PS: great to see brainfooder Jan Tegze
up there in the top 10 ;-)
Issue #164 published 23 Apr 2020
This is one of the best SEO post on content writing I’ve read recently. Not only actionable insights, but knowledge transfer on every one of the 21 points. Now you should never write solely for discoverability, but if you’re creating content for your company, you can’t afford to ignore this post - have a read
Issue #152 published 23 Apr 2020
Brainfooder Andy Foote
is one of the foremost authorities on the most important question in recruitment: how the LinkedIn newsfeed algorithm works ;-). A relentless experimenter, Andy outlines his understanding in 25 answers. I agree with almost all of them. Essential reading
for those who want to use LinkedIn as a channel for inbound.
Issue #152 published 23 Apr 2020
Is your blog on this list? That’s the value of list based articles of this type - you kind of have to click. A nice piece of work by our buddies at Ongig, and some pretty cool resources
to discover too.
Issue #184 published 23 Apr 2020
I include this post from the New York Times technology team less for it’s recommendations (not sure I agree…), but more for the example of how being ‘open with your journey’ magically creates compelling content which functions are a job advert. Have a read
- see what I mean?
Issue #122 published 23 Apr 2020
Well thought out framework on content marketing by brainfooder James Ellis
- a very good fellow to follow if you want to step your employer branding game. Particularly like the ‘Content Hierarchy’ model - check it out here
Issue #119 published 23 Apr 2020
Attention is the currency of the distraction economy. It makes sense to anyone in business to understand how better to capture it. Ste Davies
seems to know a lot more than most, so it’s rather good of him to have produces this massive add value post on how the newfeeds of Facebook, Instagram, Twitter, LinkedIn and YouTube work. Must read
Issue #126 published 23 Apr 2020
Given the research on content marketing from Backlink.io above, I thought I’d better put in a listicle into this week’s brainfood. It’s a stonker though from Social media today - packed full of tools which have immediate application to recruitment. Check it out here
Issue #139 published 23 Apr 2020
Huge piece of research from Backlink.io and Buzzsumo on what types of blog posts are most effective for viral distribution. It’s listicles and ‘why posts’, especially those with longer titles. Accessible report and a must read
for anyone interested in getting more visitors to your site (or career page)
Issue #139 published 23 Apr 2020
Liking this post from Michael Talarek
for three reasons. 1) genuinely adds value 2) useful mental exercise to think from a job seeker perspective and 3) a really clever way signal and connect to an audience that you want to recruit from. Have a read - and a think - here
Issue #157 published 23 Apr 2020
has been a brainfood favourite for some time now; her content work at Toptal regularly featured in this newsletter (check out her work in the larder here
). This post is a fascinating under-the-hood view on content creation process. Must read
for content creators
Issue #157 published 23 Apr 2020
If theres one person who knows how to run a successful podcast, it’s Matt Alder
. His Recruiting Futures Podcast hit an incredible 200 episodes last week and the quality continues to set industry standards. Here he is with a rare post on how he got to where he is now. Have a read.
Issue #148 published 23 Apr 2020
Interesting content idea by Jan Tegze
- using a text-to-voice plugin to turn this blog post
- which is pretty good on its own accord - into a mini podcast you can listen to. The language is still somewhat robotic, but as we’ve seen from Microsoft Edge browser
lately, human like voices are nearly here.
Issue #149 published 23 Apr 2020
Amazingly useful post from Wix, on how to write for the modern day, permanently distracted audience. No1 rule? Accept that they are distracted
. Must read for anyone writing just about anything, I’d say. So that’s everyone here, so read it here
Issue #127 published 23 Apr 2020